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EPISODE · May 18, 2020 · 48 MIN

Latane Conant: Account Based Marketing (ABM) Meets Artificial Intelligence (AI) and Big Data

from Back on T-R-A-C-K · host Kerry Guard

Latane Conant is the Chief Marketing Officer at 6sense, an A.I. powered Account-Based Marketing platform. Her mission is to utilize big data to personalize engagement with the coveted, in-market accounts that are most likely to purchase and succeed with a product.  

Episode metadata supplied by the publisher feed · Published May 18, 2020

What this episode covers

Latane Conant is the Chief Marketing Officer at 6sense, an A.I. powered Account-Based Marketing platform. Her mission is to utilize big data to personalize engagement with the coveted, in-market accounts that are most likely to purchase and succeed with a product.

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Latane Conant: Account Based Marketing (ABM) Meets Artificial Intelligence (AI) and Big Data

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How long is this episode of Back on T-R-A-C-K?

This episode is 48 minutes long.

When was this Back on T-R-A-C-K episode published?

This episode was published on May 18, 2020.

What is this episode about?

Latane Conant is the Chief Marketing Officer at 6sense, an A.I. powered Account-Based Marketing platform. Her mission is to utilize big data to personalize engagement with the coveted, in-market accounts that are most likely to purchase and succeed...

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