Launch a course as an authority marketing strategy.
An episode of the The UnNoticed Entrepreneur podcast, hosted by Jim James, titled "Launch a course as an authority marketing strategy." was published on September 15, 2020 and runs 1 minutes.
September 15, 2020 ·1m · The UnNoticed Entrepreneur
Summary
Get Noticed! Send a text. If you know how to do things, that could be as important in PR terms as what you deliver to clients. Today I registered SPEAK|pr as a trademark, and am now working on building the course to share the 5 stage methodology using the STEPE process. I am working with Morry Morgan of KeynotetoCoach. It's possible to post courses on platforms like Udemy and Coursera, and I mention my experience as a trainer using the Simplilearn platform. By having a course an organization...
Episode Description
If you know how to do things, that could be as important in PR terms as what you deliver to clients. Today I registered SPEAK|pr as a trademark, and am now working on building the course to share the 5 stage methodology using the STEPE process. I am working with Morry Morgan of KeynotetoCoach.
It's possible to post courses on platforms like Udemy and Coursera, and I mention my experience as a trainer using the Simplilearn platform. By having a course an organization can communicate internally on best practice, but also start to build a base of evangelists who have taken the course, and above all to be seen as an authority in the industry; as Jack Welch did with Six Sigma at GE.
Trailer for the full show here
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