Launch Day

In this episode of Audience, we cover the results of our launch day, talk about how we approached launching the podcast, and what some of the early analytics around the launch day episodes are. From here the fun (and hard) part starts, where we will begin growing the listenership of this podcast. A modest beginning of ~200 listeners in our inaugural episodes is a good starting point, but now comes the time to broaden the reach of this show to new listeners. Our early plans to grow this show include both organic social media platform growth (Facebook and Twitter for us), and then we will begin experimenting with different paid acquisition channels for the show. Episode Transcript Speaker 1 00:06 Hello and welcome back to audience, the podcast where you follow along as we build a real and impactful podcast audience from scratch. I’m your host Craig Hewitt from Castillo’s. Well, at this point, launch day has come and gone and we’ve learned a lot. In this episode we’re going to talk all about how we went about launching the podcast, some of the strategies and marketing tactics that you might use in launching your own podcast and some of the early results from our analytics to talk about how the launch went in those first few episodes. When it comes to launching a podcast. I think you really need to, to think about launching a podcast as you would any other product or initiative within a, within your business or brand or community. Uh, a podcast launch is, is a product in and of itself. And with that in mind, I think one of the first things that you think about is, is how you already reach your existing audience. Speaker 1 00:55 So we’ll assume that we have some kind of audience if we’re going to be starting a podcast, if you’re truly starting from scratch. I think a lot of the same principles apply here, but they’re a little bit of guesswork. Uh, and in the, I mean, the first thing we think about is how do we reach our existing audience already for us at , it’s been primarily through email, a little bit of social media and through our Facebook group called podcast hackers. So with that in mind, the things that you might think about as you’re looking to, to launch a podcast are how do you already connect with your existing audience, whether it’s again, for your, your business or for your local community, religious organization, your passion project or hobby. How do you already connect with the people in your world? For a lot of people, this is a, some kind of digital or virtual environment, emails, social media, online communities, things like that. Speaker 1 01:46 In person events always plays a big role in more local focused kind of, you know, brands and topics. So again, a religious organization, a sports community would be much more kind of geographically focused. And so in person events might play a bigger role here. Also things like networking events. Uh, if you’re really like in a B to B space from there, the choice of if you’re talking specifically about social media, I think the choice of social media platform plays a big role. Things like Twitter maybe are more lean more towards the technical crowd. Uh, things like startups and online business and things like that. Facebook is pretty ubiquitous. I think a lot of people hanging out on Facebook, um, whether we like Facebook or not these days. Um, Facebook as something that can apply to everybody in our view. Uh, and then things like Pinterest and Instagram are, you know, by their nature much more visually based and so are really good for things like travel and food bloggers and maybe more lifestyle brands. Speaker 1 02:47 Email marketing has been somewhere that, that we’ve always focused a lot just because it’s one of the very few things that you own and control almost entirely. Uh, if yo...