Launch Marketing For Glamping Resorts - Nick Purslow is Back on the Pod!

Send us Fan MailNick Purslow returns with an update on Posh Outdoors and their latest partnership with Lagom Retreat.  Connor & Nick compare what is working right now to launch and market boutique outdoor resorts. We swap real numbers, real trade-offs, and the details behind filling high-ADR cabins through video, paid ads, reviews, and distribution. • Posh Outdoors revenue share partnerships with landowners and modular unit deployment • Skyridge performance as proof of concept and why operator quality drives reviews • Lagom Retreat marketing takeover and what “brand” looks like on the ground • Clear Summit Investments and what asset management looks like in outdoor hospitality • Ponderosa Pines Resort launch strategy including product story and honest positioning • LaunchBoom style VIP deposits to pre-sell bookings and validate demand • Video-first social strategy for Instagram Reels and TikTok plus repurposing into paid ads • Influencer collaborations including local fit, admin burden, and how to de-risk outcomes • Email capture and welcome flows that convert interest into bookings • SEO, AI search, Google paid search, and why reviews matter more than ever • Review generation systems using QR codes, post-stay texts, and service recovery • OTAs versus direct booking, plus tools to capture guest data and sell upsells If you're an accredited investor looking to put $50,000 plus to work in Posh Outdoors you can reach out to Nick at [email protected]. We work really hard to bring you the best content from the best operators in our industry and we do it all absolutely free of charge. All we ask is that you consider leaving us a review on Apple Podcasts or Spotify so we can keep the momentum going. Simply go to the homepage of the podcast and scroll down till you see the stars. Thanks for your support and let's keep getting more people outside.This podcast is powered by Sage Outdoor Advisory, the industry leaders in feasibility studies and appraisals.