Launch Reality Check: Understanding and Setting Realistic Expectations

I’m spilling the beans on product launches – the good, the bad, and the ugly. Drawing from real-life examples, I discuss common misconceptions about product launches and outline realistic expectations for success, breaking down the numbers and letting you know what to expect when you hit that launch button. I also highlight factors that can influence your launch and share tips on how to make it a success, even if it's not a blockbuster. Tune in to learn the truth about product launches and how you can set realistic goals for your online business!   KEY TAKEAWAYS COVERED IN THE PODCAST   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Denise Duffield-Thomas Launch Debrief Part 1 Denise Duffield-Thomas Launch Debrief Part 2 Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Have you ever done a launch and felt really disappointed in the results that you got? And when you look at other people's, they look so successful and have hundreds and thousands of people buying their stuff. Well, what if you could get the details on the stats behind those launches? Actually, would they be as more amazing than yours than you think? I think you'll be surprised. In today's episode, I am going to be taking you through some real life launches and giving you the percentages that you can expect to get in your launch and that others have got in theirs. I'll be sharing with you what numbers you need to track, what is realistic when it comes to those numbers and what things will affect the results of your launches and your sales. If you have an online product that you want to launch, this episode is not to be missed. Hello and welcome back to another episode of the Your Dream Business Podcast. How are you doing? So this week? I've got a really good episode for you because I've really noticed something recently. I, part of what I do is obviously I work with people to launch and to sell their online [00:02:00] products. And one thing I've noticed a lot with people is their expectation of what a launch should look like. They have watched huge people do these amazing massive launches, having Thousands of people going through it and they now think, well, that's what I should expect. But the truth is, they're not taking into account the size of the audience to begin with. So although it looks amazing and awesome that someone might do a webinar and have thousands of people on it, they're not considering, well, what's the size of their audience compared to the size of mine. So what happens is they will come to me very disappointed with the sign up or the turn up or the sales rate. And then I will work out the percentages and I will be saying to them, you've actually done really well. And like I said, I've noticed this a lot. I've noticed this coming up. So I wanted to do an episode all about this, and I am excited. Now, if you've listened to my episodes before, you will know I am a kind of fly by the seat in [00:03:00] my pants girl, and I give myself some rough notes to follow. Otherwise, I just talk ad lib. This one, I have made lots of notes. This one, I've actually done some math and worked out percentages and various things to give you. So you are going to walk away from this episode with so much good information that hopefully it's going to make you feel so much more confident when it comes to what you should expect when launching your digital products or your course, your membership, your group coaching program, whatever it might be. Now I'm going to ask a favor, not only for me, but for your business friends. I want you to share this episode with them. Whether it's personally, whether it's on your stories, because the more people can hear this very realistic discussion about what you should expect from these launches and what actually the percentages turn out to be, the much more happier I guess we will be with the results that we get, but also we won't beat ourselves up and we will start to understand [00:04:00] how we can improve and tweak and move forward from those figures. Like I said, I am super excited for this episode and I think you're going to get a whole lot from it. So buckle in, let's go. Have you ever heard the saying what gets measured gets improved? This is really true because if we don't actually know What we're looking at. And if we don't know what's good and what's not good, then how can we tweak it and improve it? And how can we know whether it's worked or not worked? And is it realistic? What has happened? So, like I said, we will see amazing, amazing results where people do a Awesome launches and get tens of thousands of people into their programs. They earn an absolute shed ton of money as then we, when we start in the online route and we're not getting the same, we think that there's a problem, but the truth is, it's not the full picture. And what I want to do is show you what that full picture looks like. So I'm going to take you through three, three main areas today. I'm going to talk to you [00:05:00] about the numbers you need to measure and what kind of things we can measure, because that's the first thing, what should you even be looking at? And even if it makes not a lot of sense to in the first place, still keeping a track of these in the early days will really help. Number two, we're going to look at what is realistic. Now, this is the bit that is gold because we're going to go through, I'm actually going to walk you through some percentages of real life launches. And I have lots of examples to give you. of real life launches and what you can expect and what that turns into from a money point of view or from a signup point of view. And then the final thing I'm going to be sharing with you is the things that can affect your launch. So these results I'm going to give you, I know behind the launch. So I know all the details of all the launch and therefore, I'm going to help you understand some of the things that made them successful or not so successful, and things that you want to look out for so that when you're looking at yours and you think, mine isn't as good as [00:06:00] that, then there might be reasons behind that. Okay. Let's get going. So let's start with the first thing, the beauty of being in the online space. Now, I have been around in marketing for no joke, 20 years, 10 years in marketing, following doing a degree in marketing, and then 10 years in my own business. So for 20 years, I've been in the marketing space. And the beauty about what we do now is everything is trackable. And it's not even that confusing. All the systems you're using, the emails, the platforms you're selling things on, their whole thing is set up, designed to give you as much information as possible. But even the basic stuff is perfect. It's great. That's the stuff that we're going to be looking at. We're not going to be doing anything too confusing. So this isn't to overwhelm you. This is purely to give you an awareness of what's available, but also kind of what the basics are that you want to get. Okay. Let's start right from the beginning. And when I say the beginning, I'm talking about the [00:07:00] way in which I would come through the process if I was your customer. So the way in which we build these things is very different. But if I was your customer, probably the first thing I'm going to see is a social media post of some sort. Now, Hopefully I don't need to tell you that we can track loads of stuff on social media. So we can track things like the impressions. And impressions, in case you don't know, is the number of people who that post was put in front of. So although it is a bit of a vanity metric, because great that loads of people saw it, but we want them to take action. Obviously it makes perfect sense that the more impressions you get, the more action you get on that post. So impressions is the first thing, then clicks. So how many people have clicked on that post or how many people have taken the action on that post? It might be that they commented a word for a chatbot or something like that. Now I'm going to, I'm not going to focus on these two as much as the other stuff when we get to the examples because these numbers can be quite low and this obviously isn't the only way that people are going to [00:08:00] find you, but I want to include it just because it is an important one to, to look at as well. The next thing you're going to have is landing page views. Now, If you imagine that I've seen your promotion and I'm going to say the word webinar a lot through this and just change webinar for challenge or bootcamp or masterclass or whatever