Launch Strategy for Squirrel Brains with Kelsey from Coming Up Roses

Be honest. When was the last time you said you were gonna launch something… and then let your idea sit in a Google Doc because you “just need to finish the sales page” or “should probably finish all this client work first.”(I’ll go first. It was last month.)This week on the pod, I brought in one of my faves — and one of yours, too — Kelsey McCormick of Coming Up Roses. Kelsey’s the go-to expert on launching your own way (yes, even if you’re squiggly, squirrel-brained, or about to have your second baby).And because I know y’all come here for the actual tea, I didn’t ask her the “So, tell us how you got started” questions. No ma’am. I asked the good stuff, like: “What should you do first when you have a cold audience,” “How often should you launch,” and sooooo much more!TOPICS & TANGENTS— What “campaign thinking” actually means and how it can chill out your business— The tragic ADHD guilt of forgetting your kid's snack request— What to do about the very real urge to avoid your own launches— Kelsey’s 3-step warm-up strategy for cold audiences— Our Myspace song eras and why we all peaked with profile music— The reason your past launches might’ve flopped— The underrated power of building in publicPOINT OF THE STORYYou don’t need to figure it all out before you start launching, but you DEFINITELY need a deadline.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Kelsey McCormick @cominguproses.co on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤KELSEY LINKS— Follow Kelsey on Instagram— Check out her website— Kelsey’s famous progam Launch Your Own Way— Listen to her private podcast The Warm Up— Kelsey’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Mentioned by Kelsey: Michelle @byhellolemon and Alyssa @atnndesignTIMESTAMPS00:00 Intro00:25 Meet Kelsey, the Squiggly Launch Queen02:09 Rapid-Fire Squirrel Brain Questions19:47 Campaign Thinking 10122:52 The Inaction Problem No One Wants to Admit30:21 How to Warm Up a Cold Audience39:07 Can You Just Copy-Paste a Launch That Worked?51:11 ClosingThis episode was edited by Adrienne Cruz.