Launching 54 Campaigns to Rank Multiple Products in the Top 10 on Amazon

If you want to increase revenue and net units sold by more than 150% like one of our clients, you’ll need to take your Amazon management to the next level. Michael Tejeda explains the strategy shift he used to rank multiple products in Amazon’s top 10, including reconsidering all of their SEO, managing each product’s parentage, taking advantage of lightning deals, and nitty-gritty PPC work, like campaign structure fine-tuning and high-levels of campaign segmentation. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:42 BSR Case Study Update: 4 Products in the Top 10 7:54 Shifted strategy: SEO on Front End  11:26 Managing product parentage 14:08 On couponing & lightning deals 15:25 Campaign structure intricacies to monitor  21:50 Complex campaign segmentation 24:22 What would happen if we optimize fewer campaigns? 28:39 Your homework: What to do now If you like what you hear, leave us a video review! We might share it on the show. 🦡 Resources & Links How Do I Use Amazon BSR to Increase My Rankings and Sales? Case Study: How Do I Recover From an Amazon BSR Low Ranking? How Do I Create Data-Driven and Well-Driven Optimized Amazon Product Pages? The A-Z of Amazon SEO and How to Rank Your Product on Amazon How Do I Optimize My Amazon Campaign Structure? How to Deal With Seasonality in Amazon PPC Ad Badger Managed Services Program 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Tejeda Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto