Launching With a Low Cost Membership

In this episode, we're exploring the five most common CRM mistakes made by business coaches and consultants. We dive into the second of these five mistakes. But first, let's recap the previous ones. Mistake #5 is neglecting to grow your mailing list, while Mistake #4 is overcomplicating technology and systems. Mistake #3 is launching without a promotion plan. Now, we're tackling Mistake #2 – offering a low-cost membership program.

This often stems from the belief that setting a lower price point will result in a higher volume of sign-ups. However, Mary Sue shares her experiences, revealing that this approach rarely reaches the expected numbers.

Takeaways

• The Downfalls of Launching a Low-Cost Membership
• Strategies for Membership Pricing
• Considerations before Launching a Low-Cost Membership

Quotes

"My rule of thumb is if you have to sell 100 or more of something to make it profitable, you're likely setting yourself up for disappointment.""- Mary Sue Dahill

"You invest similar effort and resources in launching both low-cost and high-ticket memberships.Why not prioritize promoting the high-ticket option, which is more likely to yield better results- Mary Sue Dahill

Featured in this Episode

Mary Sue Dahill

https://www.linkedin.com/in/marysuedahill

Chapters

00:00 - Introduction

00:55 - The Pitfalls of Neglecting Your Mailing List

01:21 - Cracking the Myth of Low-Cost Memberships

02:10 - The Audience Size Reality for Low-Cost Memberships

03:08 - The 10,000-Strong Mailing List Myth

04:09 - Overdelivering: The Pitfall of Low-Cost Memberships

06:29 - Conclusion

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