Laundry Sheets, TikTok & Bali: Building The Better Clean with Jordy Wade

SEO Audit HereAppear on the eCommerce Australia PodcastIn this episode, Ryan Martin chats with Jordy Wade, eCommerce founder of The Better Clean and Ile Digital, a CRO and email marketing agency. From a Shopify shutdown to TikTok virality, Jordy shares the unfiltered story of launching his DTC brand, scaling from Byron to Bali, and learning what actually moves the needle in eCommerce.What you’ll learn:How TikTok helped save their brand launch after Shopify froze salesWhy “launch now, fix later” worked (with some brutal product lessons)Jordy’s top 3 CRO mistakes that most founders make (and how to fix them)How Gen Z’s buying habits are changing website UX best practicesWhy Jordy avoids the “eco-warrior” brand message and focuses on price + performanceThe exact strategy that helped The Better Clean go 18 months without a single returnThe power of founder-led marketing, email insights, and knowing your numbersWhether you're in startup mode or scaling, this episode delivers raw insight from a founder who’s still in the trenches, balancing client work, product testing, and brand building from two time zones.