eCommerce Australia

'What "fucked" actually means in ecommerce and the two ways brands get there: over-buying stock and operating at a loss'Ryan sits down with Paul Waddy, author of Shopify for Dummies, former Head of Operations at Showpo, former CEO of The Horse, and founder of Learn eCommerce, fresh off one of the standout keynotes at Retail Fest: "How to Unfuck Your Business in Three Steps."Paul shares his journey from suitcases of shoe samples in Guangzhou to coaching hundreds of ecommerce brands including Naked Sundays, Budgy Smuggler, Maison de Sabré and LSKD, and breaks down exactly why so many ecommerce businesses are losing money without realising it, and the formulas to fix it.Packed with hard numbers: target margins, ad spend benchmarks, inventory formulas and the metrics every founder should be tracking daily.WHAT YOU'LL LEARN• What "fucked" actually means in ecommerce and the two ways brands get there: over-buying stock and operating at a loss• Why high revenue can hide a failing business, and why some founders are "the lowest paid workers in Australia"• The three foundations of a healthy ecommerce business: sales, gross profit, and OPEX + inventory• The break-even formula: OPEX ÷ gross profit• Why you need a ~70% product margin in today's market• The inventory formula: forward cover = lead time + 30 days safety stock• Why ad spend should stay under 20% of net revenue (MER) with a 20% net profit target• The #1 trait of successful founders: humility• Why ecommerce businesses are valued on EBITDA multiples (2–4x), not revenue• Underrated organic channels: SEO, newsletters, and why nobody in ecommerce is using Reddit (yet)TIMESTAMPS(00:00) Welcome Paul Waddy — "the godfather of Australian ecommerce"(01:11) From McDonald's and Bonds Couriers to trade union official(03:18) Flying to Guangzhou and starting a men's shoe brand(05:18) Hard lessons in wholesale margins and cash flow(06:08) Five retail stores, no profit — and the move to ecommerce in 2007(07:38) Joining Showpo: $100M with no external funding(08:50) CEO at The Horse and the start of advisory (Muscle Republic, Babyboo, and more)(09:52) Building Learn eCommerce: coaching hundreds of brand owners(12:11) What does a "fucked" business look like? The two killers: stock and operating losses(14:14) "You're the lowest paid worker in Australia" — why revenue hides the truth(17:56) "Time till I'm fucked" — the metric every founder should know(19:17) The three steps: sales, gross profit, OPEX & inventory(22:00) Margin targets, logistics under 10%, merchant fees under 3.5%(24:29) A warning about the "scale bros" and taking on debt to grow(25:22) Inventory formulas: forward cover and monthly stock budgets(28:14) The #1 trait of successful founders: humility(30:36) How often should you check your numbers? (Daily.) Forecasting within 2%(32:45) How to beat competitors with bigger ad budgets: differentiation(36:47) EBITDA multiples and why profit — not revenue — determines what your business is worth(39:48) Should you build to exit from day one?(41:30) Ad spend benchmarks: why MER should stay under 20%(44:24) Hot take: the channels everyone is sleeping on — SEO, newsletters and Reddit(48:50) How brands can actually use Reddit (without getting downvoted)(52:31) How to work with PaulKEY FORMULASBreak-even: OPEX ÷ gross profit (if monthly OPEX exceeds gross profit, you're losing money)Forward cover: lead time + 30 days safety stock (e.g. 60-day lead time = hold 90 days of stock)Monthly stock budget: planned sales × COGS % (e.g. $100K sales at 30% COGS = $30K stock buy)Benchmarks: ~70% margin | logistics <10% of revenue | merchant fees <3.5% | MER <20% | net profit target 20%CONNECT WITH PAUL WADDYInstagram: @paulwaddyecommerce Free SEO/GEO/AIO Audit - Click Here⁠⁠Scale Check from Learn eCommercePricing Calculator DM Paul for a free scale checkWebsite: learnecommerce.com.auBook: Shopify for Dummies---

FREE: Find out why you're brand isn't ranking in AI with a Remarkable Digital Free AIO Audit Here The best eCommerce Australia founder stories start with a problem nobody else has solved.Amanda Phoenix moved from Vancouver to Melbourne with $3,000 to her name, had a motorcycle accident, and sewed her first product from a $5 polka-dot tablecloth she bought at Spotlight. Today she runs Peak Moto - Australia's leading women's motorcycle gear retailer with stores in Melbourne and Brisbane and a fast-growing eCommerce store.In this episode of the Ecommerce Australia Podcast, Ryan Martin sits down with Amanda to trace the full founder journey: From living on a chicken farm in regional Victoria on a working holiday visa, to a presale campaign that flooded her Gmail with 200 orders in a single evening, to rage-quitting a marketing agency job and opening a 29-square-metre hole-in-the-wall with no running water and a four-hour daily limit imposed by the absence of a toilet.Amanda shares hard-won lessons on eCommerce SEO, finding the right marketing agency, why she walked away from wholesale (B2B) to go all-in on direct-to-consumer, how she negotiated her first commercial lease to exit penalty-free, and why community, not advertising, has been the biggest driver of growth for Peak Moto.If you're an Australian eCommerce founder, a product-based business owner, or thinking about opening a bricks-and-mortar store alongside your online store, this episode is essential listening.What You'll Learn• How Amanda bootstrapped Flying Solo Gear Company from zero - no money, no network,no plan• Why a presale strategy turned a hobby into a real eCommerce business overnight• The exact lease negotiation that let her exit her first store with 30 days notice and no penalty• Why she dropped B2B wholesale and went D2C — and what it meant for margins• How to build a community that sells for you without paid advertising• What to look for (and watch out for) when hiring an eCommerce marketing agency in Australia• Bricks-and-mortar lessons: why smaller is smarter when opening your first retail locationEpisode Timestamps00:00 Welcome — the full circle moment02:00 Amanda's background: strength coach, national team, total burnout04:30 Why Australia? Selling everything for $15K CAD and booking a one-way ticket06:00 Chicken farm in regional Victoria — the working holiday visa reality08:30 Moving to Melbourne: nearly run over by a tram on Day 110:00 The motorcycle accident that created Flying Solo11:30 The $5 Spotlight tablecloth, a borrowed sewing machine, and the first bum bag13:30 The Yarra Valley petrol station moment — what are you wearing?15:00 Kill Switch Pack: carbon fibre, Kevlar, and the world's toughest bum bag17:30 Flying Solo born in one day at the cafe downstairs20:00 The presale that changed everything: 200 backpack orders in one evening22:00 Word of mouth, Mailchimp, and growing without paid ads24:00 Rage quit → first retail space → 29sqm with no toilet27:30 Importing MotoGirl, Revit saying yes when everyone else said no29:00 Why Flying Solo became Peak Moto31:30 Founder advice: smaller MOQs, ditch B2B, test before you scale36:00 How Peak Moto built a community that drives word-of-mouth sales40:00 Bricks and mortar lessons: leases, location, lifestyle44:00 How to find a good marketing agency — and the red flags to watch forLinks & MentionsGuests→ PeakMoto — Women's Motorcycle Gear (Melbourne & Brisbane)→ Flying Solo Gear Company→ Amanda Phoenix on InstagramMentioned in this episodeRevit Motorcycle Gear — peakmoto.com.au/brands/revitMotoGirl — UK women's motorcycle gear brandPulp Digital — Meta ads agency (shoutout: Bella)

🎯 FREE AIO AUDITWant to know how your eCommerce brand shows up in AI search tools like ChatGPT, Claude, and Gemini? Get your free AIO (AI Optimisation) audit from the team at Remarkable Digital.👉 Claim Your Free AIO Audit: https://remarkabledigital.com.au/contact-us/Get in touch with Petros Ramos Get in touch with Damien BrennanEpisode Overview:AI is reshaping how eCommerce brands in Australia communicate with customers, and most brands haven't scratched the surface of what's possible. In this episode of eCommerce Australia, host Ryan Martin sits down with Damien Brennan and Petros Romas from Sinch to unpack how AI-powered messaging, chatbots, and customer communication tools are transforming eCommerce operations.From abandoned cart messaging to building genuine trust in AI agents, this conversation is a practical guide for eCommerce brands ready to use AI the right way.What You'll Learn: Abandoned cart messaging, the AI no-brainer: Rather than a single follow-up email, AI enables brands to turn this into a genuine multi-message conversation across the customer's preferred channel, and the conversion data backs it up.Meet customers where they are: WhatsApp, SMS, email, chatbot customers have preferred channels, and AI makes it possible to serve all of them at scale.Why trust is the first hurdle in AI adoption: Start customers on a channel they already trust, and let the AI prove itself from there.KYC 'Know Your Customer': The brands that get the most out of AI tools are the ones that have invested in understanding their customer's buying habits, common questions, and communication preferences.What brands get wrong when implementing AI: Implementing without a clear use case, and underestimating the importance of the data that feeds the AI.The rise of AI agents in eCommerce customer service: Beyond chatbots, AI agents are now capable of handling complex customer service scenarios end-to-end.Key Takeaways- - Start with abandoned cart AI messaging, it's one of the highest-converting use cases available right now- Give customers channel choice: WhatsApp, SMS, email, chatbot, meet them where they are- Don't hide the AI, build trust by starting on familiar channels and proving value incrementally- KYC is everything: the more you know about your customers, the better your AI performs- AI agents are moving beyond FAQs into full customer service resolution, this is the next wave- Good AI starts with good data, invest in your customer knowledge base before scaling AIAbout the GuestsDamien Brennan and Petros Romas are from Sinch, a global leader in cloud communications powering customer engagement for some of the world's leading brands.About the HostRyan Martin is the founder of Remarkable Digital (https://remarkabledigital.com.au), an eCommerce SEO and digital marketing agency based in Australia.eCommerce Australia is your go-to podcast for eCommerce growth strategy, eCommerce SEO, and building a business that scales. New episodes drop regularly, follow on Spotify to stay up to date.

🎯 FREE AIO AUDITWant to know how your eCommerce brand shows up in AI search tools like ChatGPT, Claude, and Gemini? Get your free AIO audit from Remarkable Digital: remarkabledigital.com.au/contact-usWhat does it mean to build an eCommerce business that's ready to sell — from day one? In this episode of eCommerce Australia, host Ryan Martin sits down with Lyn Nguyen from Auvie Consultants to unpack the operational systems, hiring strategies, and mindset shifts that turn a founder-dependent business into a scalable, sellable asset.What you'll learn:The concept of being exit ready from day oneWhy operations is your biggest competitive edge in 2026The escalation matrix — removing yourself from day-to-day decisionsCommon mistakes eCommerce founders make when scalingHow AI has become essential (not optional) for eCommerce in AustraliaWhat buyers actually look for when acquiring an eCommerce businessCase study: Respire — zero to seven figures/month in under 2 years, launched into WoolworthsAbout Lyn — Auvie ConsultantsLyn is the founder of Auvie Consultants, an operations and growth consultancy for eCommerce brands, agencies, and family businesses across Australia and beyond.About the HostRyan Martin is the founder of Remarkable Digital, an eCommerce SEO and digital marketing agency based in Australia. remarkabledigital.com.aueCommerce Australia is your go-to podcast for eCommerce growth strategy, eCommerce SEO, and building a scalable business in Australia.

FREE AIO AUDIT - Comment AIO Audit hereConnect with Adele on LinkedIn Here Get in touch with Chain Social HereMeta Masterclass with Adele Elliott from Chain SocialIn this episode, Ryan sits down with Adele Elliott, Digital Director at Chain Social — a fashion, beauty and lifestyle paid performance agency with a team of 22 (all female!). Adele recently presented a Meta Masterclass at the Social Summit, and this episode is a deep dive into everything she covered and more.Whether you're running your own ads or working with an agency, this one is packed with practical, no-fluff strategy.What We CoverThe four metrics that make or break your Meta adsAdele breaks down the four numbers every brand needs to know — average order value, CPM, link click-through rate, and conversion rate — and explains exactly what it means when each one is off.The netball analogy that changes how you think about ad setsStop turning off your highest-spending ad. Adele explains why that ad is your "centre" — and why pulling it kills the whole team.Creative: quantity, quality, and what actually winsTwo new ads per ad set per week is the minimum. Only 10–20% will become winners. Here's how to find them — and why your winner will never look like an ad.Persona targeting and micro-niche motivatorsIf all your ads say the same thing to the same person, you're leaving most of your audience on the table. Adele explains how to talk to multiple personas — and why Meta's algorithm rewards you for it.How the Meta auction actually worksBudget is only 10–20% of the equation. Adele walks through Meta's bidding formula — estimated action rate, user value, and auction bid — and why understanding it changes everything.Why running only purchase campaigns is a mistakeEspecially for newer or unique products. Adele explains how add-to-cart and view content campaigns open the door to entirely new audiences and feed your purchase funnel.The Facebook Ad Library + AIHow to use the Ad Library to spy on competitors, and how to use Claude (or any AI) to monitor and analyse competitor creative at scale.Black Friday: start in August, not NovemberThe brands that win in November are building their audience months earlier. Adele shares what the biggest mistakes are — and why a gift-with-purchase is not a Black Friday offer.Paid partnership adsMeta is heavily favouring them right now. Adele explains how Chain Social uses them with founders and creators — and why they work so well because they don't look like ads.About Adele & Chain SocialAdele is the Digital Director at Chain Social, overseeing paid performance, email marketing, influencer and paid partnerships. Chain Social specialises in fashion, beauty and lifestyle brands, running ads across Meta, Google, Pinterest, TikTok, and AppLovin. Brands they work with include Nala, Fun Day Sweets, Australian Beauty School, Brazilian Butterfly and Mecca (UK email).Chain Social also offer one-off Meta build projects and consulting for smaller brands not yet ready for a full agency retainer.Mentioned in This EpisodeChain Social — Adele's agencyFacebook Ad Library — free competitor research toolMotion — paid ad creative reporting platformTriple Whale — third-party attribution and reportingAppLovin — emerging ad platform (gaming apps, new to Australia)Chain Pod — Adele and Chain founder Shelby's new podcast, launching end of MayTikTok Masterclass — Chain Social's first ever, coming mid-JuneConnect with AdeleFollow Chain Social on Instagram for regular Meta tips and updates on the Chain Pod launch.eCommerce Australia is hosted by Ryan Martin, founder of Remarkable Digital — an eCommerce SEO and AIO agency based in Australia. If you're not being found in ChatGPT, Gemini AI, or traditional search, grab a free audit below.

Free AIO Audit Here - Be Found in AI Overviews! In this solo episode Ryan recaps what he found most insightful from 3 days at Retail Fest on The Gold Coast. He also makes a couple of podcast and eCommerce related announcements. If you are an eCommerce business that would like some of the best experts in the country to look at and provide feedback on your eCommerce store, please get in touch via Instagram (account below) or via the contact page on the website.

Free AIO Audit - Click Here. How Australian eCommerce Brands Can Rank in AI Overviews (AIO) in 2026AI is changing how Australians discover and buy products online. In this episode, Ryan Martin sits down with Patrick Dhital one of Australia's leading SEO and AIO specialists — to break down exactly what eCommerce founders need to do right now to appear in AI-generated search results across ChatGPT, Gemini, and Claude.If your brand isn't showing up when a CEO or customer searches for your category on an AI engine, this episode is for you.AI engines read structured data. That means moving your most important claims out of body paragraphs and into clear, structured page elements — headings, quick-facts boxes, certifications, awards — so AI can find and weight them correctly.Stop saying "award-winning product." Say which award you actually won, and give it its own heading on the page.This also includes schema markup and ensuring your meta copy is specific, not vague. Specificity signals trust to AI engines.Search behaviour has shifted from "best compression socks" to "what compression socks help me recover after a long-haul flight?" Your content strategy needs to follow. That means blogs and articles built around real customer questions — not AI-generated filler.The best content comes from knowing your customer better than any agency can. What questions do they ask you? Start there.Within those articles, include product carousels, CTAs, and comparison guides. Don't build content just for AIO — make it genuinely useful for the people landing on it.Being mentioned in a Vogue listicle on "top Australian knitwear brands" isn't just good PR — it's how AI engines discover and recommend you. Build backlinks and placements in topically relevant articles and listicles so that when an LLM goes looking, it finds your brand in credible, third-party sources.Social media presence matters too. If people are talking about your brand positively on Reddit or Quora, AI engines will surface that. If they're not — or if the reviews are bad — that surfaces too.AIO needs SEO to work. If you're not ranking on Google, AI engines won't find you either. The fundamentals haven't changed — they're the foundation.Be specific, not general. "Award-winning" means nothing to an AI. "Winner of the 2024 Good Design Award" does. Pull specifics out of paragraphs and into structured elements.Your content strategy should sound like your customer. Conversational queries are longer and more specific than ever. Write content that matches how real people talk — not how keyword tools think.Bad reviews can hurt you in AI, fast. What appears on Trustpilot, Reddit, or Quora is fair game for AI engines. Brand reputation management is now part of AIO.No single channel fixes everything. The brands with the best AIO results are also running Google Ads, social ads, email, and PR. It all compounds.ChatGPT, Google Gemini, Claude, Ahrefs, SEMrush, Google Search Console, Google Analytics, Reddit, Quora, Trustpilot, Shopify, Remarkable DigitalWant a free AIO audit? Ryan and Patrick are currently offering AI visibility audits for Australian eCommerce brands. Hit the link below to start the conversation.

FREE AIO AUDIT HERESTRATEGIC READINESS AUDIT HEREWhat if your business doubling overnight… actually broke everything?Most eCommerce founders obsess over traffic, ads, and revenue. But behind the scenes, there’s a hidden risk that quietly kills growth, and nearly 70% of businesses hit it around the $3M mark.In this episode, Ryan sits down with Louisa Smith, former digital marketing leader turned founder of A Quiet Shift — to unpack the “Strategic Readiness Gap” and why scaling without structure is the fastest path to burnout, broken systems, and team chaos.If you’ve ever felt stretched, stuck, or like your growth is getting harder instead of easier… this episode is your wake-up call.Why growth without preparation destroys businesses (and how to spot it early)The real reason your systems start failing as you scaleHow to know if your business would survive doubling tomorrowThe overlooked metric most eCommerce brands ignore (hint: it’s not revenue)Why remote teams struggle — and the simple fix that actually worksThe 4-hour weekly habit that separates burnt-out founders from high performersEarly warning signs of burnout (before it’s too late)How to build a business that grows without breaking youGrowth isn’t the goal, sustainable growth is.Louisa reveals that most founders don’t fail because of bad marketing…They fail because they weren’t ready for success.“If your business doubled tomorrow, would it scale… or snap?” Strategic readiness > hustle — growth needs structure, not just effortIf you don’t know your true profit, you’re scaling blindSystems break first — especially inventory, team capacity, and communicationRemote teams need intentional connection, not more meetingsBurnout is contagious — it starts with leadershipThe best founders schedule thinking time, not just doing timeBlock 2–4 hours of “thinking space” weekly (no tech, no distractions)Create clear SOPs before scaling furtherAudit your real margins after ads, shipping, and returnsIntroduce non-work social check-ins for remote teamsDefine your capacity triggers (when to hire, outsource, or pause growth)Louisa shares a simple 2-minute Strategic Readiness Audit to help you identify:Where your business is at riskWhat’s holding back your growthWhat to fix first👉 If you’ve hit a plateau (or feel like you’re close to breaking point), this is your first step.eCommerce founders scaling past $1M–$5M+Operators juggling growth + team + burnoutBrands relying heavily on ads but unsure of true profitabilityAnyone feeling busy… but not in control“Growth will test your team, your systems, and your sanity.” “Burnout doesn’t happen in isolation — it starts with leadership.” “Thinking space isn’t a luxury — it’s a performance tool.”

Get your AIO Audit Here - Comment AIO in comments boxRyan Martin interviews Steve Pover and Nicole Loftus from Clearer.Io and we cover off how and why eCommerce businesses are utilising their products to help conversion rate, trust and loyalty! If you’re still pouring money into ads hoping for more growth… you’re playing the wrong game.In this episode, we unpack the massive shift happening in eCommerce right now, where smart brands are no longer chasing traffic, but maximising every single visitor.Because here’s the truth:👉 Your customers are visiting more… but buying less.👉 Acquisition costs are rising… fast.👉 And most stores are still missing the easiest revenue wins sitting right in front of them.Why “blunt force acquisition” is dying — and what’s replacing itThe exact reason your store is leaving serious revenue on the tableHow one brand increased AOV by 35%+ without discountingThe overlooked power of AI-driven product recommendations (that most stores still aren’t using)Why your tech stack might be silently killing your conversionsThe shift toward smaller baskets, higher frequency shopping — and how to profit from itHow to turn existing traffic into more revenue (without spending more on ads)1. Bundling is a goldmine (and most brands are doing it wrong)You don’t need discounts. If your recommendations are relevant, customers will buy more, naturally.2. Personalisation = higher conversions, instantlyFrom search results to product pages, tailoring the experience based on behaviour is no longer optional.3. Your reviews are more powerful than you thinkFrom Google Shopping to checkout, social proof is driving clicks and conversions at every stage.4. Your tools should talk to each otherDisconnected tech = missed opportunities. Unified data = smarter decisions + more revenue.+35.7% increase in average order valueAI-driven search influencing 8%+ of conversionsThousands in extra monthly revenue… from simply turning features on2026 eCommerce isn’t about doing more.It’s about doing what actually works, better.The brands winning right now are:Optimising every step of the customer journeyLeveraging AI + automation to scale smarterAnd focusing on conversion, not just trafficIf your brand isn’t showing up in AI-driven search tools like ChatGPT, Perplexity, or Gemini…you’re already behind.👉 Grab a free AIO (AI SEO) audit via the link at the top of the show notes and find out:Why you’re not being foundWhere you’re losing visibilityAnd exactly how to fix itYou don’t need more traffic.You need to stop wasting the traffic you already have.🚨 What You’ll Learn (And Why It Matters)💡 Key Takeaways You Can Implement Today⚡ Real Example From This Episode🧠 The Bigger Picture🎯 Want to Know If You’re Missing Out?🔥 Final Thought

FREE AIO AUDIT - Why is your business not being found on ChatGPT? - Click Here to get a Free Audit In this episode, we sit down with Sam Wood (CEO & Founder of Azura Fashion Group), recently ranked Top 10 in Australia’s eCommerce leaders to break down how he built a global luxury fashion business:👉 Selling across 28+ marketplaces worldwide👉 Managing 500,000+ products without holding inventory👉 Generating explosive growth (including $450K/month for a 3-month-old brand)👉 And now building the “infrastructure layer” of eCommerceBut here’s the kicker…Sam reveals why:❌ Most marketplaces actually hurt your brand❌ And why AI-driven product enrichment is the real competitive advantageIf you’re still relying on paid ads and hoping for growth…this episode will flip your entire strategy.The “invisible inventory” model powering global luxury salesHow Azura scaled to 60 marketplaces (then cut back to 28 strategically)Why marketplace selection > marketplace quantityThe AI system turning basic product data into conversion machinesHow one brand went from $0 → $450K/month (without ads)The truth about returns (and why they kill most eCom brands)Why China is a goldmine (and Germany isn’t)The massive opportunity in pre-loved & circular fashion“There’s no point doing $1M in sales if 60% comes back.”“We don’t run ads — we just put products in the right place.”“Marketplaces are the future… but most of them will hurt you.”“We turned one brand into $450K/month with zero marketing.”“Your product data is either your biggest asset… or your biggest liability.”Most eCommerce brands are doing this backwards.They:❌ Spend thousands on ads❌ Fight for attention❌ Struggle to scaleMeanwhile…One Aussie company:✔ Sells across 28 marketplaces✔ Has 500,000 products✔ Doesn’t hold inventory✔ Doesn’t rely on adsAnd just helped a brand hit $450K/month.This episode changes how you think about growth.🎧 Listen now

AUS POST 2026 ECOMMERCE REPORT - DOWNLOAD HEREFREE SEO AUDIT HEREAustralian eCommerce is entering a new era, and standing still is no longer an option.In this episode, Ryan Martin sits down with Jordan Berke, CEO and founder of global retail strategy firm Tomorrow, to unpack the biggest takeaways from the upcoming Australia Post eCommerce Report 2026.Jordan explains why Australia is no longer “catching up” in eCommerce. It is becoming one of the most competitive and fast-moving retail markets in the world. With marketplaces accelerating, delivery expectations rising, AI changing product discovery, and shoppers becoming more willing to switch brands, Australian retailers are facing a make-or-break moment.They dig into what’s driving the reported $86.2 billion in Australian eCommerce spend, why faster delivery is directly tied to conversion, how agentic AI is changing SEO and shopping behaviour, and what brands must do now to compete with Amazon, Temu, Shein, and the world’s best digital experiences.This is a must-listen for eCommerce founders, marketers, retailers, and brands that want to stay relevant in 2026 and beyond.Why Australia is reaching a major eCommerce inflection pointHow marketplaces are reshaping the retail landscapeWhy delivery speed has become one of the biggest conversion leversWhat “shopper promiscuity” means and why it matters for retentionHow customer expectations are changing faster than most brands realiseWhat agentic AI means for product discovery and online shoppingWhy traditional SEO alone is no longer enoughHow contextual product content improves discoverability in AI searchWhy smaller brands must double down on differentiationWhat Australian retailers can learn from China, the US, and global leaders1. Australia is moving from behind to aheadJordan shares that Australia’s eCommerce penetration has now caught up with major global markets and is on track to move ahead, making this one of the most important periods for local retailers to adapt and invest.2. Delivery speed is no longer a nice-to-haveThe conversation highlights how every extra day in delivery time can materially reduce conversion rates. Faster fulfillment, smarter inventory placement, and stronger logistics partnerships are becoming essential.3. Shoppers are less loyal and more willing to switchAustralian households are buying from more brands than ever before. That creates more opportunity, but also more pressure for retailers to win every experience.4. AI is changing how products get discoveredThe future of discoverability is moving beyond keywords and attributes. Retailers need richer, more contextual product content that helps AI tools understand when, why, and for whom a product is relevant.5. World-class user experience is now the baselineAustralian retailers are no longer competing in isolation. They are competing against the best digital experiences in the world, and mediocre checkout, delivery, and navigation experiences will cost them.Australia’s eCommerce market is becoming one of the most dynamic globallyFaster delivery is driving meaningful conversion gainsAI-driven shopping traffic is rising fast and could become material very quicklyChatGPT may influence shopping, but it may not fully replace retailersSmaller brands still have room to win if they differentiate clearlyClick-and-collect and parcel lockers are still major opportunities for improving convenience and conversion“You are no longer competing in your own market. You are competing with the world’s best.”“Cheap is easy. Differentiation is the real game.”“Traditional SEO is still important, but context is becoming the new competitive advantage.”“Mediocre eCommerce experiences are not going to survive in Australia anymore.”

Free SEO Audit HereClutch Glue Annabel Hay went from billion-dollar construction sites to inventing a globally patented fashion adhesive that actually works. In this episode of eCommerce Australia, the founder of Clutch Glue reveals how one viral TikTok sold out her entire inventory in 24 hours.We dive deep into the "unsexy" side of innovation, from cold-emailing university PhDs to find a chemical formulator, to managing global logistics from a Bondi share house. Annabel shares her "turbo" approach to decision-making, why she gave 15% of her company to her sister, and her upcoming move to conquer the New York market.In this episode, you’ll learn:The "Fateful Flash": The wardrobe malfunction that sparked a 4-year R&D journey.Lean Scaling: How to run a global brand using Notion, Cin7, and Keeyu.The Viral Blueprint: Why low-fi, functional content beats "aesthetic" branding on TikTok.Bootstrapping vs. Investors: Why Annabel chose to fund her own growth while working full-time.

Free SEO Audit Connect with JevonKeeyu WebsiteCustomer service is broken in eCommerce, and it’s costing Australian brands millions.In this episode of E-Commerce Australia, Ryan sits down with Jevon Le Roux, former MD of SurfStitch and P.E Nation, now CEO & Co-Founder of Keeyu, a platform built to eliminate reactive customer service tickets before they ever exist.If you’re still hiring more support staff every peak season…If “Where is my order?” is your most common ticket…If your team is drowning in manual fixes and system hopping…This episode will challenge how you think about post-purchase.According to Australia Post, 1 in 5 online shoppers didn’t get what they wanted last year.That resulted in $13 billion in churned revenue.The question is, how much of that churn is preventable?Why traditional helpdesks are fundamentally reactiveThe 80+ post-purchase failure points brands don’t monitorHow proactive post-purchase can cut support tickets by up to 50%Why scaling your support team isn’t the real solutionHow brands like Tony Bianco, Muscle Republic and Budgy Smuggler are approaching automationWhy “Where Is My Order?” might disappear in the next five yearsJevon shares how his experience leading major Australian retail brands exposed a massive gap in post-purchase operations - and how Keeyu is creating an entirely new category: Proactive Post-Purchase.This episode is a must-listen if you are:A founder scaling past $5M+ onlineA Head of eCommerce managing multiple warehousesRunning Shopify, Magento, Salesforce or WooCommerceHiring seasonal support staff every peakFeeling margin pressure in 2026If complexity is increasing, this conversation is highly relevant.There’s a clear shift happening in eCommerce:From reactive ticket management➡️ To proactive issue preventionHelpdesks manage tickets.Keeyu aims to prevent them.And in a climate where customer acquisition costs are rising and retention matters more than ever, that distinction matters.If reducing churn and increasing lifetime value is a priority for 2026, operational efficiency is only part of the equation.At Remarkable Digital, we help Australian eCommerce brands drive compounding growth through SEO, turning high-intent search into predictable revenue.If your traffic isn’t growing in line with your ambitions, hit the free audit button in the show notes and we’ll show you what’s possible.Learn more or book a discovery call:👉 https://keeyu.com🚨 The Stat That Should Concern Every Founder🔍 What You’ll Learn in This Episode🧠 Who This Is For⚙️ The Bigger Shift📈 Want to Improve Retention & Organic Growth?🔗 Connect with Keeyu

Free SEO Audit HereConnect with Kate🎙 The Drive to Survive Effect: How Smart eCom Brands Are Winning Without Spending More on AdsMeta CPMs are up. Google is crowded. TikTok is unpredictable.So what if the real growth lever isn’t more performance spend… but better storytelling?In this episode of eCommerce Australia, Ryan Martin sits down with fractional CMO Kate Hughes (ex-BP, David Jones, Asahi, L’Oreal) to unpack what Drive to Survive can teach eCommerce brands about brand building, customer psychology, loyalty, and long-term growth.Because F1 didn’t just grow - it unlocked entirely new audiences.And your eCommerce brand can do the same.How storytelling expanded Formula 1’s audience (especially female buyers)Why content can unlock new customer segments without discountingThe mistake most eCommerce brands make when they rely only on performance marketingThe difference between brand marketing and performance marketingWhy short-term tactics stop working in crowded marketsHow to find “uncrowded channels” your competitors are ignoringHow to grow faster by partnering with brands that share your customerReal-world examples of brand collaborations that elevate both sidesWhy this strategy improves reach, SEO visibility, and customer trustHow to use reviews, comments and customer support to uncover growth gapsSimple ways to extract insight using AI toolsThe underrated churn question every eCommerce brand should be askingHow colour influences perceived value, luxury and trustWhy brand consistency matters more than constant creative refreshesSmall visual changes that can improve conversion rateWhy loyalty programs are rising again in retail and eCommerceWhat brands like Mecca understand about retentionHow loyalty gives you data, insight and long-term margin protectionIf you’re only optimising ads, you’re playing the short game.The brands that will win in 2026 and beyond are:Obsessed with their customerClear on their brand positioningConsistent in messageSmart about collaborationsInvesting in retention and loyaltyUsing storytelling to create emotional connectionGrowth isn’t just about traffic.It’s about mental availability.🧠 What You’ll Learn in This Episode🚗 The “Drive to Survive” Growth Lesson📉 Why Your Ads Feel More Expensive🤝 The Collab Shortcut🎧 Social Listening & Customer Insight🎨 The Psychology of Colour in eCommerce🔁 The Loyalty Comeback💡 The Big Takeaway

Free SEO Audit Claim '5 Free Articles' OfferSEO Isn’t Dead — But 90% of eCommerce Brands Will Get This Wrong in 2026Google’s December Core Update didn’t kill SEO, but it exposed which eCommerce brands are doing it properly… and which ones are about to disappear from search.In this episode of E-Commerce Australia, Ryan Martin sits down with Patrick, Head of SEO at Remarkable Digital, to break down what’s actually working in eCommerce SEO in 2026, and why most brands are unknowingly sabotaging their own growth.If you’re relying on AI-generated content, outdated SEO tactics, or “best practice” advice from 2024, this episode will challenge everything you think you know.Why Google’s Core Updates are rewarding some eCommerce stores, and punishing othersThe truth about AI content, EEAT, and “AI slop” (and how to use AI without getting hit)Why ranking #1 doesn’t guarantee clicks anymore, and how to adaptThe exact content mix eCommerce brands need (60% informational, 40% transactional)How to build topical authority to beat bigger brands with smaller budgetsThe perfect Shopify collection page structure for SEO + conversionsWhere most brands go wrong with internal linking (and how to fix it)How Google Gemini, AI Overviews, and the Universal Commerce Protocol will reshape eCommerceWhy SEO is still the highest-trust, best-converting traffic channel in 2026For a limited time, Remarkable Digital is offering 5 free premium SEO articles generated through their proprietary AI + human workflow, designed to meet Google’s EEAT standards and actually rank.⚠️ Limited to the first 20 eCommerce businesses only.If you’re an Australian eCommerce brand serious about scaling organic traffic, future-proofing your SEO, and staying ahead of Google’s next moves — this episode is mandatory listening.

Free SEO Audit Here Ranged - Contact Them Here Connect With Jess on LinkedInReady to take your FMCG or eCommerce brand from DTC darling to retail powerhouse?In this must-listen episode, Jessica Gordoun, Managing Director of Ranged, reveals the exact strategy her team uses to get challenger brands like Funday and Muscle Nation stocked in Coles, Woolworths, Chemist Warehouse, and Costco, and keep them there.Whether you're bootstrapping an eCom brand or already hitting 7-figures online, this episode is your unfair advantage to land on the shelves of Australia’s biggest retailers.What retail buyers actually care about (hint: it’s not your Instagram following)Why most eCom brands fail in retail, and how to avoid itThe one mistake that can kill your range review before it startsHow brands like Funday hacked the Woolworths system in 3 monthsHow to tailor pack size, price point & marketing for omnichannel successWhy your eCommerce traction might be your greatest retail weaponThe ideal timeline to go from launch to retail-readyWhen NOT to pursue national retail, and whyJessica Gordoun is the Managing Director of Ranged, a specialist retail partner helping social-led and eCom-native brands scale into Australia's biggest retail channels. With previous leadership roles at Coles Local and The Reject Shop, Jess has sat on both sides of the buyer/supplier table and knows exactly what it takes to win.

Free SEO + Merchant Centre Audit Get Your Socials Sorted With Laura HereStruggling to stay relevant on social while juggling paid ads and SEO? In this must-listen episode, Ryan sits down with Laura De Ridder, founder of Sorted Digital Marketing, to unpack exactly what’s working (and what’s not) in organic social media for eCommerce in 2026.Laura brings 8+ years of hands-on experience growing Australian eCommerce brands through smart, scalable social media strategies.🔑 You’ll learn:Why organic social is your secret weapon in the age of AI and ad fatigueThe new rules of Instagram, TikTok & Facebook for product-based businessesHow to create content that builds trust, community, and conversionsThe ideal post cadence for eCommerce brands, and how to stay consistentWhat metrics actually matter in 2026 (hint: it's not just views)How to balance founder-led content, product showcases, and community-building postsWhat top-performing brands like All for Mimi and Fayt the Label are doing differently💥 Whether you're running an online fashion boutique, a DTC skincare label, or scaling a homegrown product brand, this episode will help you sharpen your social media strategy, align it with your eCommerce SEO goals, and finally feel confident showing up online.eCommerce marketing, organic social media strategy, Instagram for eCommerce, TikTok for brands, Australian eCommerce podcast, social media marketing 2026, eCommerce SEO, DTC social media tips, digital marketing for online stores, content strategy for eCommerce

Free SEO Audit Here Download BFCM Playbook (Profit Peak) HereConnect with Kat RamosBFCM Sales Were Up, So Why Did Profits Go Backwards for Aussie Brands?Black Friday Cyber Monday looked like a win for Australian eCommerce. Traffic was higher, orders increased, and sales days hit record levels.But when the dust settled, many brands realised something uncomfortable. Profits did not follow revenue.In this episode of eCommerce Australia, Ryan Martin is joined by Kat Ramos, Senior Growth Executive at Profit Peak, to unpack exclusive Australian BFCM data from Profit Peak’s newly released BFCM 2025 Playbook, and why so many brands sold more but kept less.This is a must-listen for Shopify store owners planning for BFCM 2026 and beyond.Kat breaks down the key findings from thousands of Australian orders, including:📈 300% uplift in daily net sales, Aussies were ready to spend🧲 426% increase in new customers, acquisition was aggressive🔻 16% drop in contribution margin, discounts and ad spend took their toll💸 New customers cost significantly more to acquire than returning ones⚠️ Many brands celebrated revenue before seeing their credit card billsThe result was busy stores, stressed cash flow, and thinner margins.This episode goes beyond post-mortems and into what winning brands did differently, including:Why blanket site-wide discounts hurt more than they helpHow to discount C and D stock without damaging your brandUsing bundles, mystery gifts, and AOV levers instead of deeper discountsWhy contribution margin beats ROAS as your North Star metricHow AI-driven product discovery delivered up to 350% higher contribution profit per sessionThe conversation also dives into how customer behaviour is shifting fast:TikTok as the top product discovery channel for Aussie shoppersGoogle still dominating first-click acquisitionEmail and direct traffic closing the saleEarly signals that AI-powered discovery will play a major role by 2026If your Shopify store relies heavily on Meta and Google alone, this episode will challenge your channel mix.If you are:Planning BFCM 2026Feeling margin pressure despite growing revenueDiscounting without a clear profit modelStruggling to connect ads, inventory, and product performanceThis episode will help you rethink how to grow profit-first, not just top-line.Kat Ramos is Senior Growth Executive at Profit Peak, helping Australian eCommerce brands connect product data, ad performance, and profitability so every team works toward the same margin goal.Revenue is vanity. Profit is strategy. And BFCM rewards the brands who prepare months in advance.🚨 What Aussie Brands Got Wrong This BFCM🧠 The Smarter BFCM Strategy That Actually Protects Profit🤖 AI, TikTok, and the New Aussie Shopping Journey📊 Why This Matters for Shopify Store Owners👥 About the Guest🔑 Key Takeaway

Free SEO Audit Question for Dave? Get In Touch HereBest of series - The best advice delivered straight to you, without the general chit chat! Join Ryan Martin on the eCommerce Australia Podcast as we revisit some of the best, most replayed and asked for podcasts. This episode with Dave Levett from Murmur delivered some absolute gold, and will get you thinking about your strategy and plan coming into a massive 2026!

SEO AUDIT HEREContact ChannelWiz HereWhat if you could scale your eCommerce brand to $50M+ in sales without spending a cent on Google Ads?In this episode, we sit down with Doron Kushlin, founder of KG Group and ChannelWiz, to unpack one of the most incredible Australian eComm journeys you’ve never heard. From washing dishes in Perth to becoming one of the top marketplace sellers in the country, Doron breaks down exactly how he built a business that now moves 2,000+ orders a day purely through marketplace channels.If you’re still sinking budget into Meta and Google, but ignoring the power of Amazon, eBay, Kmart, Catch (RIP), and others… this is your wake-up call.How Doron built a $50M+ business without traditional digital adsWhy ChannelWiz is helping brands like Puma crush it on marketplacesThe exact turning point when eBay unlocked their first major growth waveHow to list products “the right way” on Big W, Kmart, Amazon & moreWhy bundling, relevance, and marketplace-specific content are keyDoron’s unfiltered thoughts on working with retailers (including getting banned!)What most founders get completely wrong about multichannel sellingThe future of Australian marketplaces and why the big shift is already hereeCommerce founders stuck in the Meta/Google ad treadmillBrands wanting to scale fast without increasing CACAnyone exploring tools like ChannelWiz to unlock multi-channel distributionDoron shares how ChannelWiz went from internal ops software to a growing powerhouse used by 70+ brands, and why they say yes to the right clients, and no to the wrong ones.

Free SEO Audit Here:Follow us on Instagram: @remarkabledigitalHow do modern haircare brands go from salon-exclusive to household name?This episode unpacks the seismic shift from B2B to DTC in the beauty space, and what that means for digital marketers, retailers, and brand leaders heading into peak sales season.You’ll learn why omnichannel is no longer optional, how smarter attribution is driving better ROI, and what really moves the needle on Black Friday & Cyber Monday in a hyper-competitive market.We also dive into the psychology of today’s beauty shopper: why awareness, education, and SEO-driven content are now mission-critical, not just "nice to have."Whether you’re selling shampoo or scaling a skincare startup this one’s packed with insights you’ll actually use.The shift to DTC is redefining how haircare brands go to marketOmnichannel is the backbone of modern beauty retailSEO isn’t dead, it’s the power play for awareness and buyer trustAttribution is messy, but ignoring it is worseIn-person events still work for beauty brands (and loyalty)Black Friday & Cyber Monday remain the ultimate stress tests for your funnelChoosing the right agency partners makes or breaks long-term success

Free SEO Audit HereSpeak With Chelsea HereIf you’ve ever wondered how some Aussie eCom brands land features in Broadsheet, Inside Retail, or even The Today Show, this is the episode you can’t afford to skip.In this in-person conversation, we sit down with Chelsea Cucinotta, founder of Honey Buzz PR and former Nine News Melbourne Assistant to the Chief Of Staff, to unpack the exact strategies that help eCommerce brands punch above their weight in the media.Chelsea has helped brands like DX Diamonds, Underworks, and Alliance Francaise de Melbourne secure earned media coverage that drives real business impact, and today, she’s revealing how she does it.From campaign wins to the art of newsjacking, Chelsea shares why most founders are sitting on PR gold but doing nothing with it. Whether you’re launching a product, rebranding, or just want to become the go-to name in your niche, this episode is your playbook.🔥 In This Episode, You'll Discover:What earned media actually is,  and why it's the PR strategy smart brands are doubling down onChelsea’s journalist-first approach to finding your story and making it media-readyHow she landed a Page 3 feature in The AgeThe common myths about PR that are costing eCom brands visibility and salesHow to turn trending news into national coverageThe difference between a good PR agency and a great one, and how to know when you’ve found the right fitWhen you should DIY your PR and when it’s time to call in an expertWhat media outlets like Broadsheet, The Today Show, and Inside Retail are actually looking for🚀 Who This Episode Is For:eCommerce founders launching a new product, rebrand, or campaignBrand marketers who want media exposure without paying for adsAgencies looking to expand their value-add with PR partnershipsFounders ready to become visible thought leaders in their industryBusiness owners who’ve thought “We should be in the media” but don’t know where to start🎯 Key Takeaway:“Best known beats best. But you need the right story, at the right time, to the right people.”  Chelsea Cucinotta🛠️ Tools & Tactics Covered:NewsjackingProduct seeding/giftingCollaborations & brand activationsPR stunts & earned buzzPitching media like a journalist, not a marketer🕐 Now Is the Time:Black Friday and Cyber Monday are around the corner and journalists hate being pitched last minute. If you’re planning a campaign or want to be featured during peak sales season, this episode is your behind-the-scenes guide to doing it right.🔗 Links & Resources:💼 Learn more about Chelsea & Honey Buzz PR: https://www.honeybuzzpr.com📩 Contact Chelsea directly: [email protected]📱 Follow Honey Buzz PR on Instagram: @honeybuzzpr🧠 Discover eCom SEO growth strategies with Remarkable Digital: https://www.remarkabledigital.com.au/

Free SEO Audit HereSami Jarrous Jackson Mills Most eCommerce brands are still burning cash on Meta ads and wondering why CAC keeps climbing. Meanwhile, Mateship is quietly building a powerful new growth channel through a model you’ve likely never considered: Community Commerce.In this episode, Ryan is joined by Sami Jarrous and first-time podcast guest Jackson Mills from Mateship to break down exactly how they’ve gone from 30 to 110 brands using their platform,  without a single cent in paid media.You’ll discover:Why Community Commerce is outperforming traditional ad channels.How Mateship gets your brand in front of thousands of high-intent shoppers for free.The cultural difference between US and Australian eComm brands.How brands like All For Mimi and Waterdrop slashed CAC by up to 86%What early adopters are getting that latecomers won’tWhy Aussie retailers are missing the sustainability upside entirelyThe behind-the-scenes of building a two-sided marketplace from scratchWhether you're bootstrapped or scaling fast, this episode unpacks a zero-risk, performance-backed strategy that your competitors may already be testing.🛍️ Mateship is turning Australia’s biggest office towers into your next best sales channel. Don’t wait until everyone else figures it out.

Free SEO Audit HereTrendiiAaron Woolf - LinkedinWhat if your products could appear next to premium content your ideal customers already engage with?In this episode, Ryan sits down with Melbourne based founder Aaron Woolf, creator of Trendii, a product discovery and advertising platform that helps eCommerce brands connect with shoppers through lifestyle content, blogs, and even TV.Instead of interrupting customers with ads, Trendii integrates directly into the content they’re already consuming, making it easier for people to discover, click, and shop products that match what they’re seeing. Whether it's a celebrity wearing a certain outfit or a home styling article featuring a particular aesthetic, Trendii bridges the gap between inspiration and purchase.What Trendii actually is and how it functions as a discovery channel, not a search or intent-based tool.How Trendii partners with publishers (like Elle, Marie Claire, Nine and more) to embed shoppable links directly into content.Why fashion, homewares, and lifestyle brands are seeing strong results from this integrated approach.How Trendii uses AI to match retailer product feeds with relevant content in real time.Real world examples: From a small fashion brand getting featured next to a celebrity look, to Freedom using Trendii to align with The Block coverage.Why 85% of Trendii’s traffic is new customers, and what that means for growing DTC brands.eCommerce brand owners looking to diversify their marketing mix.Marketers who want to reach customers earlier in their buying journey.Retailers seeking alternatives to traditional paid ads that still drive qualified traffic.

Free SEO Audit Free PR Audit From CarolineWhat do Coldplay, sunscreen, and coconut yoghurt have in common?They’ve all been at the centre of major PR disasters that eCommerce founders must learn from.In this episode, Ryan Martin is joined by Caroline Voaden, founder of Story Copywriting & PR, a former crisis comms pro turned PR strategist helping Aussie brands get seen for the right reasons.Whether you’re looking to land media coverage, launch a new product, or avoid your own public meltdown, this episode is packed with punchy insights and practical takeaways.🔥 What REALLY happened behind the Ultraviolet SPF scandal (and why their bold PR play was a high-stakes gamble)🧠 Why most eCom founders fail at PR (and how to fix it)⏱️ The 48-hour crisis window, and why silence is brand suicide🧲 How to pitch journalists so they actually say yes💡 “Why You, Why Now?” the question every founder must answer before hitting send🎯 Should you go big with a stunt, or go consistent with micro PR? Caroline’s rule of thumb.Plus:✅ Caroline’s proven PR framework for building trust, visibility & credibility🛡️ How to use PR as “brand insurance” before things go wrong📉 The mistake most brands make during a product recall (Cocobella, we’re looking at you)

Free SEO Audit HereAndie Body Website HereConnect With Tim on LinkedInAustralian Startup Success Story: Building a Million-Dollar Brand from Bar Sampling to Major RetailWhat happens when three Australian entrepreneurs discover a Korean hangover remedy and transform it into a national retail phenomenon? You get a masterclass in grassroots eCommerce marketing and retail strategy that every Australian business owner needs to hear.Join eCommerce Australia host as we dive deep with Tim O'Sullivan, co-founder of the breakthrough Australian brand Bae Juice. This isn't your typical startup story, it's a raw, practical guide to building retail relationships, scaling eCommerce operations, and launching multiple ventures in the competitive Australian market.From guerrilla marketing in Melbourne nightlife districts to securing premium shelf space with Australia's biggest retailers, Tim reveals the exact strategies that turned a simple product discovery into a multi-million dollar eCommerce empire. Plus, get exclusive insights into his latest venture, Andie Body, and how he's applying hard won lessons to scale even faster.Perfect for: Australian eCommerce founders, retail entrepreneurs, startup enthusiasts, digital marketing professionals, and anyone looking to break into major Australian retail chains.Retail & Distribution Strategy:Proven methods for approaching major Australian retailers (Coles, Woolworths, IGA)How to build lasting relationships with retail buyers and category managersThe real timeline and investment required for retail rollouts in AustraliaWhy product sampling beats digital advertising for certain categoriesGrowth Marketing & Brand Building:Guerrilla marketing tactics that work in Australian cities (Melbourne, Sydney, Brisbane)How COVID-19 created unexpected opportunities for beverage and wellness brandsThe power of brand touchpoints and consistent customer experienceConverting bar and nightclub sampling into loyal eCommerce customersScaling Australian eCommerce:From direct-to-consumer to omnichannel retail strategyManaging inventory and supply chain for rapid Australian market expansionBuilding team culture and operational systems during hypergrowthLessons learned from scaling one Australian brand to launching anotherEntrepreneurship & Personal Development:Why continuous learning and networking are critical for Australian foundersHow to leverage industry connections in Australia's tight-knit business communityBalancing multiple ventures while maintaining operational excellenceMental frameworks for making high stakes business decisionsBae Juice Official Website: https://drinkbaejuice.com.au/Andie Body: https://www.andiebody.com.au/#eCommerceAustralia #AustralianStartups #RetailStrategy #BaeJuice #AndieBody #TimOSullivan #AustralianEntrepreneurs #DirectToConsumer #RetailRelationships #StartupGrowth #MelbourneStartups #AustralianBusiness #eCommercePodcast #EntrepreneurshipAustralia #BrandBuilding #GuerrillaMarketing #AustralianRetail

Free SEO Audit BFCM 2025 Free Video Download ResourceBlack Friday Is Coming: Are Your Ads, Forecasts & Creatives Ready to Perform?Every eCommerce brand wants massive Q4 revenue... but most sabotage their own results before the sale even starts.In this episode, Ryan Martin teams up with Blue Sense Digital Co-Founder Nathan Perdriau to expose the common pitfalls and overlooked tactics that make or break your Black Friday results. From Google Ads overspend, to bad creative timing, to forecasting flaws that derail growth, this conversation is a must listen if you're serious about scaling profitably in 2025.They break down what’s working right now in eCommerce marketing and reveal how the savviest brands are preparing months ahead of major sales events. You'll walk away with a practical, BS-free playbook for building campaigns that convert, without burning budget or relying on guesswork.Link to Nathan's Post we discussed on the podcast hereCustomer Acquisition Tactics That Work in 2025: Why “set it and forget it” is dead, and how top brands are engineering growth loops that feed themselves.Creative Volume vs Quality: Why pumping out hundreds of ad variations won't save you, and how to focus on high performing angles that actually scale.Smart Use of Branded Search Ads: Discover when to defend your brand, and when it’s just a tax on your own traffic.Forecasting for Growth (Not Fantasy): How to separate new vs returning customer revenue, and why blending the two can destroy your projections.What NOT to Do During Black Friday: The fatal mistake brands make by testing creatives mid-sale, and how to avoid diluting your ROAS when it matters most.VIP Lists & Loyalty Leverage: Build your own hype machine by segmenting your best buyers and giving them early access that drives urgency and repeat sales.Efficient Content Strategies: Learn how to repurpose top creatives to save production time without sacrificing performance, especially when the pressure is on.Google Ads Done Right: Understand the intent behind search terms to stop wasting money, and start converting high-intent buyers instead of browsers.

Free SEO Audit HereJames Stewart Website HereIf you only listen to one episode this year, make it this one.James Stewart has been inside the boardrooms and war rooms of Dick Smith, Jeanswest, Surf Dive & Ski, Harris Scarfe, Freedom, and more. Often at the exact moment things were falling apart or being saved.In this no-BS conversation, he reveals:🚨 Why 8-figure offers get rejected and how that leads to bankruptcy🔥 The real reason Australian retailers fail (hint: it’s not the economy)🧠 How to emotionally detach from your business and make smarter decisions📉 The subtle signs you’re losing customer relevance and what to do about it💡 What founders must do every 90 days to avoid slow death in retailPlus, wild behind-the-scenes stories from some of Australia’s most iconic retail collapses and comebacks.👉 If you're a founder, CEO or operator in eComm or retail, this is the episode you need to hear.

Free SEO Audit Contact Patrick GregsonWhat actually drives growth in e-commerce today? In this episode, Ryan Martin sits down with Patrick Gregson, former Head of Brand at The Iconic, to unpack the strategies that helped scale one of Australia’s most iconic retail brands.Patrick shares hard-won lessons from The Iconic’s journey from scrappy startup to enterprise giant. You’ll hear why customer loyalty goes far beyond points programs, how to balance brand and performance marketing, and why experience is the real battleground for retention.Whether you’re launching a DTC brand or trying to scale an established store, this episode is packed with sharp insights on growth loops, attribution, and the ever-changing digital landscape.Key topics:What loyalty actually means in 2025How The Iconic built its customer flywheelAttention as the new currency in digital marketingWhy consistent engagement beats short-term hacksThe tools modern e-com startups can now leverageA must-listen for founders, marketers, and operators serious about sustainable e-commerce growth.

Free SEO Audit Yuliya Whiston LinkedinRyan Martin LinkedinHiring in 2025 isn’t what it used to be, and if you're still relying on outdated tactics, you’re already behind. In this episode, Ryan Martin is joined by eCommerce recruitment expert and founder of Altair Recruitment Yuliya Whiston to unpack what today’s top candidates are actually looking for and what smart brands are doing to stand out.You’ll learn:🔍 The non-negotiables talent expects in 2025💼 Why soft skills and personal branding now outweigh traditional experience📉 The hidden reasons your job listings might be turning candidates off📲 How employers are using social media to screen (and attract) top hires🚀 Pro tips for job seekers to cut through the noise and land high impact rolesWhether you're hiring or job hunting, this episode will give you the inside edge to succeed in the new era of eCommerce recruitment.

SEO Audit HereSpeak With Alex - For a complimentary website audit please email [email protected] Ross, Senior BDM for Athos Commerce, gives us the heads up on the tools, tests, and tactics top eCommerce brands are using to dominate Q4. From AI-powered generative discovery to overlooked A/B testing goldmines, this episode is your roadmap to smarter search, higher conversions, and lasting loyalty.Whether you're prepping for Black Friday, scaling your product catalogue, or trying to crack customer intent, this conversation delivers the kind of insights most brands find out the hard way.You’ll Learn:How generative discovery is redefining search intent and product discoveryThe exact data mistake killing your conversionsSmart A/B tests that move the needle fastWhat to fix now to crush November salesHow to turn product data into a loyalty machinePerfect for:eCommerce founders, digital marketers, CX leads, and anyone serious about optimising for Q4 and beyond.

Free SEO Audit Here Follow Ryan on Insta @remarkabledigital Ryan Martin and Patrick Dhital talk about the current techniques and questions they get asked when talking to eCommerce founders and eCommerce managers in Australia when it comes to Search Engine Optimisation. We talk about the usefulness of backlinks in 2025, what role content plays in generating more organic traffic, collection page issues and how to do some keyword research through Google Search Console. We also touch on the benefits of optimising for long tail keywords which attract a more conversion focused visitor, and how you can still rank for these despite having some bigger budget competitors who have ranked there for a while!

Free SEO Audit - Start HereUnlocking the Future of Marketing with Mobile WalletsIn this episode of eCommerce Australia, host Ryan Martin sits down with Brian Pham, Founder of Litecard, to explore how mobile wallets are revolutionizing customer engagement and marketing strategies.Discover how Litecard's wallet-led marketing platform is transforming the way brands connect with customers, offering unprecedented opportunities for enhanced customer experience and engagement. Brian shares insights on the evolution of marketing strategies, the crucial role of attribution and analytics in eCommerce, and why Australia serves as the perfect testing ground for innovative technologies.Key topics covered:The shift towards mobile-first marketing strategiesHow mobile wallets are changing brand-customer interactionsAttribution challenges and analytics solutions in eCommerceIntegrating influencer marketing with mobile wallet strategiesPreparing for major sales events with mobile wallet technologyTrust and security considerations in digital transactionsData insights and performance tracking opportunitiesFuture-proofing eCommerce strategies for changing consumer behaviorsWhether you're a small business owner or enterprise brand, this episode provides actionable insights on leveraging mobile wallet technology to enhance customer experience and drive engagement in the evolving eCommerce landscape.🎯 Perfect for: eCommerce business owners, digital marketers, retail professionals, and anyone looking to understand the future of customer engagement technology.#eCommerce #MobileWallets #DigitalMarketing #CustomerEngagement #MarketingTech #RetailInnovation #AustralianBusinessEpisode Information:Host: Ryan Martin, Founder of Remarkable DigitalGuest: Brian Pham, Founder of LitecardEpisode: 102Duration: ~45 minutes

Free SEO Audit Here What happens when a corporate high flyer hits burnout, becomes a mum, and decides the activewear industry is failing women like her?In this episode of eCommerce Australia, host Ryan Martin sits down with Faye Tan, founder of Mama Movement one of Australia's fastest-growing activewear brands that’s disrupting the maternity and colourful activewear space! Faye spent over a decade climbing the ladder at AMP, leading strategic innovation projects and shaping the future of finance. But after returning from maternity leave to a job she no longer loved, with mum guilt weighing heavy, she made a radical decision: quit the security, take a redundancy—and launch an eComm brand from scratch in the middle of lockdown.Armed with zero experience in fashion, manufacturing, or eCommerce, Faye channeled her postpartum struggles into purpose. Six months later, Mama Movement was live with four hero products, a home-built community, and a mission to help women feel good in their bodies again.Today, Mama Movement is not just a brand—it’s a movement. From their bestselling rainbow splattered raincoats to maternity-friendly leggings that fly off the virtual shelves, Faye has built a loyal customer base, a 3,000+ person Facebook focus group, and an ultra-engaged social following that converts.In this no-filter chat, Faye breaks down exactly how she did it.🔥 In this episode, you’ll learn:The surprising emotional trigger that sparked Faye’s decision to leave a cushy corporate jobWhy mom guilt can be a powerful entrepreneurial fuel (if you let it)How she launched Mama Movement in just six months without visiting factories or knowing how to read a tech packThe one thing she nailed early that created launch day sales from total strangersWhy sharing the messy middle on Instagram outperformed polished contentHow organic content supercharges paid Meta ads, and the role UGC plays in growthThe SEO sleeper hit that’s quietly driving high-converting traffic to her siteHow to use Facebook Groups as a free focus group (and a VIP customer funnel)How she’s expanding into global markets (with caution) thanks to Australia’s EMDG grant🛍 Faye's Toolkit:Judge.me for review automation and SEO-friendly customer languageTolstoy to bridge the gap between polished eCom and raw, authentic videoMeta Ads + Organic UGC: The formula that keeps CAC low and LTV risingFacebook VIP Group: 3,000+ loyal fans, early feedback, and exclusive drops

Free SEO Audit HereIn this milestone 100th episode, Ryan Martin sits down with eCommerce strategist and fractional CMO Mark Baartse to dismantle the myths around ROAS, attribution, and performance marketing. This is not another fluffy chat about branding, it’s a hard hitting, brutally honest look at what’s really working in Australian eCommerce.From why relying on Meta and Google is short-sighted to how brand-building pays off in revenue (not just theory), Mark shares the insights that have helped scale brands doing $200M+. You’ll also learn how most businesses are measuring the wrong data, the dangerous streetlight effect holding you back, and what the top performers in 2025 will be doing differently.Key Takeaways• Why ROAS is a seductive but misleading metric• How to know when to pull back on paid ads and invest in brand• What the streetlight effect is and how it’s quietly killing your growth• The real role of attribution and why it’s often marketing’s worst enemy• How to structure your first 3 to 5 years as an eCommerce brand• What smart Aussie brands are doing to stand out in a sea of samenessIf you’re serious about scaling sustainably, this is the episode you can’t afford to miss.Connect with Mark The Long And Short Of It PDF.

Remarkable (Free) SEO Audit Here.Ryan Martin welcomes back Prav De Silva, Co-Founder and Chief Growth Officer at The Thoughtful Agency, to unpack what it really takes for swimwear, resort wear and fashion brands to stay profitable and stand out in a fiercely competitive 2025.Prav reveals why core collections are your brand’s profit engine, how scenario planning helped clients navigate tariff chaos, and why too much paid traffic could quietly sink your margins.We dive deep into:✅ What percentage of paid vs organic traffic keeps brands healthy✅ The underrated power of founder-led storytelling and authentic content✅ How affiliate marketing and smart publisher partnerships slash acquisition costs✅ The game changing insights from Thoughtful’s proprietary data warehouse & benchmarking tool✅ How leading Aussie brands leverage real time market data to pivot fastIf you want practical, immediately usable strategies to protect your profits, build resilient communities, and expand globally without wasting ad dollars, this episode is for you.👉 PS: If you’re serious about profit-first growth, don’t miss Prav’s actionable takeaways on blending product innovation, performance marketing, and brand community, and how Thoughtful’s team can help you do it.Subscribe, share, and leave a review if you found value!

Get Your Free SEO Audit HereCX Index here In this episode of Ecommerce Australia, host Ryan Martin sits down with Mareile Osthus, ex-CCO of The Iconic and now co-founder & CEO of Humii, Australia’s leading online mystery shopping powerhouse. Mareile reveals how traditional metrics like Net Promoter Scores fail modern e-commerce brands and how Hume’s real-time, unbiased mystery shopping data is exposing hidden friction points that cost retailers millions in lost revenue and repeat customers.Tune in to discover:✅ Why your NPS is lying to you, and what to track instead✅ How to spy on your competitors’ real CX without integrations✅ The shocking average refund times hurting Aussie retailers✅ Common blind spots killing conversion & repeat purchase rates✅ How small to medium brands can harness enterprise-grade insights on a startup budgetIf you think your customer journey is ‘good enough’, think again. This episode will challenge you to benchmark, fix blind spots fast, and turn your CX into an unbeatable growth engine.

SEO Audit HereAppear on the eCommerce Australia PodcastIn this episode, Ryan Martin chats with Jordy Wade, eCommerce founder of The Better Clean and Ile Digital, a CRO and email marketing agency. From a Shopify shutdown to TikTok virality, Jordy shares the unfiltered story of launching his DTC brand, scaling from Byron to Bali, and learning what actually moves the needle in eCommerce.What you’ll learn:How TikTok helped save their brand launch after Shopify froze salesWhy “launch now, fix later” worked (with some brutal product lessons)Jordy’s top 3 CRO mistakes that most founders make (and how to fix them)How Gen Z’s buying habits are changing website UX best practicesWhy Jordy avoids the “eco-warrior” brand message and focuses on price + performanceThe exact strategy that helped The Better Clean go 18 months without a single returnThe power of founder-led marketing, email insights, and knowing your numbersWhether you're in startup mode or scaling, this episode delivers raw insight from a founder who’s still in the trenches, balancing client work, product testing, and brand building from two time zones.

Free SEO Audit Here Apply to be on the podcast Here Join upcoming webinar and start learning ai HereIn this episode of eCommerce Australia, Ryan Martin sits down with Dawid Naude, founder of Pathfinder.ai and a pioneer in the eCommerce AI space, to explore how artificial intelligence is transforming search, content, and consumer behaviour.If you're an eCommerce founder or manager, wondering how to adapt to a world where ChatGPT and AI driven search are replacing Google, this episode is essential listening.We unpack:Why AI SEO is reshaping how products are discovered onlineHow eCommerce SEO is entering a new golden age — but only for those who play it smartHow big retailers like Woolworths and Australia Post are using AI in eCommerceThe rise of Search Everywhere Optimisation (SEO beyond Google)What eCom founders need to do now to stay visible in AI-first search platformsDawid also shares the exact mindset shift that separates short-term SEO spam from long-term brand authority, and why authenticity and trust will be the ultimate differentiators in the AI era.Whether you're a seasoned founder or just scaling up, this conversation is packed with actionable insights and real-world strategies for winning in the age of AI and eCommerce.

Free SEO Audit Here Want to be featured on the podcast? Apply hereWhat if your customers could try your products before they buy—without killing your margins?In this episode, Ryan Martin sits down with returning guest Peter Ceredig-Evans, co-founder of Try With Mirra, to unpack how their “Try Before You Buy” solution is driving an average of 39% increase in AOV, reducing returns, and converting first-time visitors into loyal customers.From fashion to skincare, Try With Mirra is changing the game for Aussie eCommerce brands, offering a premium customer experience without discounts. Pete also drops an exclusive on their upcoming Try With Mirra app, which could be the “Uber Eats for fashion.”Whether you're scaling or stuck in the discount trap, this is a must-listen episode packed with data, insights, and actionable strategies.

Free SEO Audit HereWant to be a guest on the show? Apply hereIn this episode of eCommerce Australia, I’m joined by Dave Hyman, a highly-regarded name in the Australian digital marketing scene and founder behind several fast-growing agency ventures like Reform Digital.We unpack the real challenges eCommerce brands face when partnering with agencies, from broken promises to poor transparency, and discuss how to avoid the common traps that leave so many founders frustrated.This is a must-listen if you’ve ever felt let down by an agency or want to better understand what makes a great partnership in today’s crowded, often confusing digital landscape.The real reason so many eCommerce brands have been burnt by agenciesHow Dave built a successful digital agency during COVID (with no team and a baby on the way)What CRO really means in 2025, and why most brands are missing the pointWhy internal search functionality is an underrated growth lever for eCommerceThe role of transparency, both with clients and within yourselfWhat the future of agencies might look like with AI, automation, and shifting consumer behaviourThe #1 question every brand should ask before signing with any agencyConnect with our speakers: Connect with Ryan - https://www.linkedin.com/in/ryan-digital-marketing/Connect with Dave - https://www.linkedin.com/in/dave-hyman-digital/

In this episode, Ryan sits down with Angus Cowan, the founder of MKTG Emails, a retention marketing agency that’s quietly dominating the email/SMS and retention game for some of Australia's top eCommerce brands.If you think your email flows are dialled in because you've got an abandoned checkout sequence… think again.Angus breaks down:🔥 The #1 flow most brands are missing — and why it’s costing you thousands🧠 Why over-segmentation is killing your campaign results📈 What “30–40% of revenue from email” really looks like (and how to get there)🚫 How a $25k email setup went completely wrong (and what you can learn from it)⚖️ Full-stack vs specialist agencies — why the game is changing💡 How to build high-performing popups that don’t require big discountsWe also dive into Angus' philosophy on content creation, how it fuels his agency’s growth, and why doing the basics really well still beats complexity every time.Whether you're sending one email a week or scaling a nine-figure brand, this is a masterclass in email marketing that will shift how you think about retention.

**Competition: Enter Here - 90 Minutes with Nick GrayGet Your Free SEO Audit HereWant to feature on the show? Details can be found hereIn this episode of E-commerce Australia, host Ryan Martin is joined by two industry powerhouses—Patrick Truong, the founder of Strictly Tattoo, a Japanese tattoo-inspired streetwear brand, and Nick Gray, founder of I Got You Consulting. Together, they unravel the inspiring journey of Strictly Tattoo—from its humble beginnings rooted in a love for Japanese tattoos to becoming a fast-scaling brand achieving triple-digit growth.Patrick shares his entrepreneurial journey, starting in hospitality and sales before launching his first eCommerce venture. He reveals how his passion for creativity and tattoos led to the birth of Strictly Tattoo. Nick Gray, a returning guest and business consultant, dives deep into his role in transforming Strictly Tattoo from a startup into a thriving brand by implementing brand clarity, process optimization, and human-centered storytelling.This episode covers:How Strictly Tattoo went from an Instagram page to a fast-scaling eCommerce brand.The power of brand clarity and having a "brand bible" that guides all decisions.Why saying no is often more important than saying yes for brand success.The importance of humanizing a brand in the age of AI and automation.How Nick Gray's strategic insights helped Strictly Tattoo achieve triple-digit growth.The role of collaborations and storytelling in building a strong brand community.Whether you're an eCommerce entrepreneur looking for inspiration, a brand builder seeking practical advice, or simply a fan of great business stories, this episode is packed with insights you won’t want to miss.Connect with Our Guests:Patrick Truong: Strictly Tattoo Website | InstagramNick Gray: I Got You Consulting Website | LinkedIn

Free SEO Audit HereWant to be a guest on the show? Apply hereIn this episode of eCommerce Australia, host Ryan Martin welcomes back Brendan Gillen, a serial entrepreneur and the mastermind behind DOSED, a groundbreaking coffee concentrate brand. Brendan shares the raw, unfiltered journey of building a new brand from scratch, after a failed coffee venture, and the invaluable lessons learned along the way.🔥 Key Highlights:🎙️ The Art of Reinvention: Why Brendan’s first coffee brand failed and how he turned that loss into a winning product idea.💡 Building the Perfect eCommerce Business: Brendan’s blueprint for choosing the right product, mastering branding, and securing unbeatable supplier relationships.📈 The Power of Content: How DOSED relies on relentless content creation and user-generated content (UGC) to drive brand awareness.🌱 Zero to One: The tactical launch strategies Brendan used to get DOSED off the ground—from market research to first sales.🚀 Marketing for the Long Game: Why Brendan focuses on brand awareness over immediate sales and how this is paying off.📊 Tech Stack Secrets: The exact tools Brendan uses to run DOSED efficiently, including his must-have apps and software.🎥 AI-Powered Ads: How Brendan uses AI-generated images and video ads to scale his marketing—cutting costs without sacrificing quality.💡 eCommerce Growth Advice: Insights from Brendan’s work at the eCommerce Academy, where he coaches other entrepreneurs.If you're an eCommerce founder looking to scale your brand with smart marketing and effective branding, this episode is packed with actionable insights you won’t want to miss.👉 Want a free, no-obligation SEO audit for your eCommerce brand? Click here book your audit with Ryan Martin’s elite Melbourne-based SEO agency.🔗 Follow Brendan Gillen on YouTube for more eCommerce tips and DOST’s journey: [insert YouTube link]🔗 Try DOSED, the revolutionary coffee concentrate, at GetDose.co

Get Your Free ECommerce SEO Audit HereeCommerce Story to tell? Apply to be on the show here!In this powerful episode, we sit down with Ben Chamberlain, Co-Founder of Authentified, to unpack the seismic shift happening in fashion: the rise of resale and reCommerce.Ben shares how Authentified is bridging the gap between brands and secondhand marketplaces, making it seamless for fashion retailers to tap into the booming resale economy. We go deep into why resale isn’t just a sustainability play - it’s a data goldmine, a loyalty builder, and a consumer expectation.From the emotional side of letting go of garments to the business intelligence hidden in post-purchase behavior, Ben offers a front-row seat to the future of fashion, and the practical steps brands can take to get ahead of it.

🔗 Apply to be on the podcast:🧢 Explore TWL🚀 Get a FREE SEO audit for your eCommerce storeIn this episode of eCommerce Australia, we sit down with Andy Lee — co-founder of TWL (The WOD Life) — one of Australia’s most authentic eCommerce success stories. What started with 50 jump ropes and a Shopify account has become a global fitness brand with a cult-like community.Andy unpacks the role of content, community, and authenticity in building a standout brand in a noisy market. He shares how TWL balances the grind of growth with staying real — and what founders need to know about content ROI, influencer marketing, and building for the long haul.Key Moments & Takeaways:🎯 From side hustle to global brand: How TWL went from Ben’s bedroom to 500K+ followers.🧠 The mystery box strategy: Why surprise and scarcity still win.💬 “We’re the coach, not the hero”: On creating customer-led branding.📹 Content ROI: The truth about YouTube, social, and what actually converts.🧍 Being human in an AI-driven world: The future of brand connection in 2025.💡 What Andy would do differently: Tips for brands starting from scratch today.

Special Offer - Free SEO Audit Iain Calvert from Boom Coaching joins us to share the raw, unfiltered lessons he's learned from working with over 100 eCommerce brands. From why conversion rates are dropping across the board to what founders really need to focus on in 2025, this episode is full of actionable insight.Gross Margin Template Sheet:https://docs.google.com/spreadsheets/d/1_tWYtAScWR9ECYATR8U0atlkfpYxgjGDHrllQYs51Kw/edit?gid=0#gid=0We talk about:The hidden factors affecting CRORising Google Ads costs (and what to do about it)Why SEO is back in the spotlightWhat separates the winners from the strugglers in Aussie eComPerfect for founders, marketers, and anyone serious about growing an online brand in a tough market.

Grow Your Business With Organic Traffic - Start HereHe Couldn’t Find a Good 3PL — So Billy Parker Became OneWhat do you do when every 3PL you work with is a nightmare? If you’re Billy Parker, you take matters into your own hands.In this episode, Ryan talks to Billy about building an eCommerce brand selling hangover supplements to launching Parker Express, a 3PL born out of pure frustration. Billy shares the behind-the-scenes chaos of eComm operations, why most 3PLs fail DTC brands, and how building the right logistics partner changed everything.If you’re an eComm founder who’s tired of late deliveries, broken SLAs, or warehouses that just don’t get your business, this one’s for you.

Get Your SEO Audit HereWhat does it take to scale a brand 8x in under three years?In this episode, we sit down with Willy Huo—former Head of eCommerce at Shein, Cupshe, and The Dom—to unpack the strategies, mindset, and data-driven approach behind some of the fastest-growing eCommerce businesses in the world.Willy shares how he:Revived Shein's struggling Australian arm into a high-growth profit machineUsed data to unlock customer insights most brands missBuilt scalable marketing funnels that actually convertDeveloped the one skill every founder and eComm team needs to survive 2025Whether you're running a $1M brand or chasing your first sale, this episode is stacked with practical, actionable gold. If you’ve ever wondered how to compete with the giants, build a brand moat, and truly understand your customers—this one’s for you.Connect With Willy (https://www.linkedin.com/in/willyhuo/) Connect With Ryan (https://www.linkedin.com/in/ryan-digital-marketing/)

Get Your SEO Audit Ryan Martin (Host) sits down in the South Melbourne studio with Niels Hoeben, the founder of Frankster. Niels has an extensive background in eCommerce, having worked for Tommy Hilfiger, Calvin Klein and 2XU.Niels moved to Melbourne to work for 2XU and setup a new life here in Australia, and has since founded the brand Frankster, the perfect everyday shorts! He has some great tips for people looking to scale or start their eCommerce journey around sourcing materials and factories, cashflow and how to scale, whilst managing to keep his sanity! Enjoyed the conversation, hope you enjoy listening!