Laura Lee's Sin Bin - Post Malone

Post Malone Is Really Out Here Trying to Sell Us Less Beer.Not better beer. Not cheaper beer. Not even colder beer. No, smaller beer.We’re talking about these tiny little bottles that look like they were designed for someone who plans on being mildly refreshed at best. Like, great, thanks. Exactly what I was hoping for when I opened a beer: the experience of immediately needing another one.And the reasoning? They stay cold longer.The whole thing feels like one of those ideas that sounds clever for about five seconds, and then you think about it and realize it just means you’re doing more work for the same outcome. Now instead of one beer, you’re opening three like it’s a part time job.But it does raise a question: who is this for? Because I have yet to meet the person who cracks open a beer and thinks, “You know what would make this better? If there was a lot less of it.”For promoting tiny beers, Post Malone should feel shame, shame, shame.