Laura Marriott, Executive Director of the Mobile Marketing Association, Explains Why Exclusivity is the Key to Success

Co-Host Brad Forsythe interviews Laura Marriott, Executive Director for the Mobile Marketing Association (MMA). The MMA is the premier association for the development of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. The MMA has over 300 members world-wide, representing over twenty countries. Laura has over fifteen years of experience in the high-tech industry in the areas of Business Development, Product Management and Marketing. Prior to joining the MMA, she served as Intrado’s Director of Marketing where she was responsible for the development and delivery of Intrado’s mobility products and services. Laura has also previously served as the Director of Business Development at Cyneta Networks and Cell-Loc Inc. She graduated from the University of Alberta. For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.