Laura McKay: On using data to drive curiosity

In today’s episode, Allan and Lauren talk to Laura McKay, COO of PolicyMe. PolicyMe is on a mission to protect families with honest and uncomplicated life insurance with a DTC product and an ecommerce experience for the next generation of policy purchasers. But how do you overcome the barriers of purchasing life insurance? That’s where PolicyMe is changing the game by narrowing in on their target market and adapting their approach to meet people where they are. Hear about the metrics that PolicyMe is using to measure their success and build trust in the way they are approaching a legacy industry. Metrics mentioned in this episode: Conversion Rate: https://www.klipfolio.com/metrics/marketing/customer-conversion-rate Trial to Paid Conversion: https://www.klipfolio.com/metrics/marketing/trial-conversion-rate Revenue: https://www.klipfolio.com/metrics/finance/revenue If you love learning about metrics, you'll love MetricHQ, Klipfolio's online resource for all-things metrics and KPIs: https://www.klipfolio.com/metrics/Subscribe to the Metric Stack newsletter: https://metricstack.substack.com/subscribe