Lauren Esposito on Workforce Orchestration!

In this Marketing Over Coffee: Learn about treating AI like workers, outcomes over use cases, agentic, and more!! Direct Link to File Talking with Lauren, the CMO of Asymbl at Salesforce Connections Lauren was part of ExactTarget which was acquired by Salesforce in 2012. We've talked about Chris Baggott and Douglas Karr over the years. Workforce Orchestration - thinking about AI as a worker Helping clients get started with AI and Salesforce Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Rosa the Recruiting Agent Shifting the mindset so it's not about use cases, it's about outcomes Headless still takes advantage of the enterprise trust layer and all the data Get Rella for social media management, free 14 day trial and get 10% off with code MOC The Mulesoft Agentic Fabric Nailed recco with Play Bigger! Connect with Lauren on LinkedIn Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters