Law Firm M&A: The Marketer’s Metrics Playbook episode artwork

EPISODE · Jan 29, 2025 · 30 MIN

Law Firm M&A: The Marketer’s Metrics Playbook

from LMA Podcast · host LMA Podcast

This episode of the LMA Podcast features Ben Chiriboga (Nexl) and Jonathan Hawkins (LawFirm CG) as they discuss mergers and acquisitions, the importance of understanding cost structures and return on investment in business development, and the significance of client retention and marketing. Their conversation also highlights the market dynamics of law firms, particularly lateral movements and the influence of individual partners' books of business. Speakers: Ben Chiriboga, Chief Growth Officer, Nexl Jonathan Hawkins, Founder, LawFirm GC Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

Episode metadata supplied by the publisher feed · Published Jan 29, 2025

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Law Firm M&A: The Marketer’s Metrics Playbook

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