Lawton Tubes: From Sales to Social Media – A Journey of Transformation in Marketing

In this episode of The Build Up, Dan engages in an insightful conversation with Rob Lawton, affectionately known as the "King of Copper" and a key figure at Lawton Tubes, a family-run business with a rich history dating back to 1918. Rob shares his journey within the company, detailing his transition from sales to marketing and the strategic shift towards engaging directly with end users, rather than solely focusing on distributors. The discussion highlights the importance of social media in modern marketing, particularly how platforms like Instagram and LinkedIn have transformed the way brands connect with their audiences. Rob emphasizes the value of authenticity and passion in marketing, recounting successful collaborations with influencers and the impact of engaging with the community at industry events like the Installer Show. Through their candid exchange, Dan and Rob explore the evolving landscape of construction marketing, the power of networking, and the necessity of adapting to new trends while maintaining a grounded, approachable brand identity.Rob’s LinkedInLawton Tubes LinksThis podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!If breaking rules and standing out is your thing, we want to hear from you...dissident link tree