PODCAST · business
The Build Up
by dissident creative agency
The Build Up is a podcast for marketers in the construction industry. Hosted by Daniel Moore, the Creative Director of dissident, a creative agency that creates disruptive content and social media marketing for some of the leading and most rebellious brands in the industry.The Build Up is a podcast that puts a spotlight on the unique world of construction marketing. Dan will be speaking to marketers of leading brands, other agencies, creatives, founders and influencers. The series aims to highlight and give insights into key areas of construction marketing and provide insight for fellow marketers, founders and creatives in the space.
Episodes
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Simon Bowler: On Staying Credible At 700k Followers And Whether The Numbers Actually Move Work
Everyone in construction marketing tells you to “be authentic” — Simon Bowler is one of the few who’s held onto it with 700k people watching, and this episode is about how he’s done it, and whether that audience actually does anything for the business. A former car salesman turned master…
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Tom Milham: On Marketing a One-Man Business Without Big Budgets
In this episode of The Build Up Podcast —Tom Milham of TCM Air Conditioning Services opens the books on how a one-engineer business actually finds work. He started his apprenticeship at 16 and went out on his own six years ago; today roughly 70% of what he does is subcontracted, and he is not...
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Ryan Jones: on Why AI Could Help Marketers Do Marketing Properly
In this episode of The Build Up podcast, Ryan Jones — managing director of SLG Agency, the construction marketing specialists now top of the CMA agency league table, and The Build Up's first-ever returning guest — comes back two years on to argue that AI is the biggest chance marketers have had…
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FLASHBACK Ryan Jones: On Why Branding is Not a Sponsored Art Project
Hope you enjoy this flashback episode, originally aired 14 Oct 2024. In this flashback episode of The Build Up Podcast, host Dan Moore, Creative Director at dissident creative agency, sits down with Ryan Jones, Managing Director of SLG Agency, to explore the evolving landscape of marketing in the...
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Aaron Worrall: On How £40 A Day Became £1.75 Million
In this episode of The Build Up Podcast, Aaron Worrall — co-founder of Weather Wise Solutions, the family-run damp, mould and condensation specialists in Newcastle-under-Lyme — shares how he took the business from £4,000 and a kitchen table in August 2024 to £1.75 million turnover in its first...
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Lee Fuller: On the £3m LinkedIn Play With Zero Ad Spend
In this episode of The Build Up Podcast, Lee Fuller — a bricklayer of 21 years turned marketer and founder of Level Up Media (Trade Accelerator) — explains why almost everything tradespeople are being sold about lead generation has it backwards. He tells the story of building Thames Valley...
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Blue Bulldog: The Plumber Turning 25K Followers Into Real Business and Brand Deals
In this episode of The Build Up Podcast, Luke, the Walsall plumber and gas engineer better known as Blue Bulldog, shares how he turned a one-man plumbing and heating business into one of the trade’s most recognisable names on social media. He reflects on the early days of filming his work — from…
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Thomas Dudley: Mark Morris on Balancing Heritage with Modern Marketing
In this episode of The Build Up, Dan chats with Mark Morris, Marketing Manager at Thomas Dudley, recorded live at The Installer Show. Mark shares how the 110-year-old British brand continues to stay relevant through loyalty-building with plumbers, standout product innovation, and bold marketing...
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Stair Guys: Inside the AI-Powered Growth of a Modern Construction Business
In this episode of The Build Up, Dan speaks with Scott Jones, founder of Stair Guys, about how he's using artificial intelligence to radically transform his construction business. With a team of just three people, Scott has managed to generate over 6,000 website visitors a month, attract 20–30...
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On the Tools: Lee Wilcox on How On The Tools Transformed Construction Marketing
In this episode of The Build Up — the go-to podcast for marketing professionals in the construction industry — host Dan (Creative Director at dissident creative agency) welcomes Lee Wilcox, co-founder of On The Tools, for an unfiltered, inspiring conversation. On The Tools has grown into one of…
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Russell Payne: The Talking Tradesman on Why Construction Marketing Needs to Get Personal
In this episode of The Build Up, host Dan, sits down with Russell Payne — third-generation tradesman and host of The Talking Tradesman podcast — for an honest conversation about the mental health crisis within the construction industry, and the role brands and marketing can play in driving…
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Ben Russell: Marketing Lessons from a One-Man Startup
In this episode of The Build Up, host Dan (Creative Director at dissident creative agency) sits down with Ben Russell — founder of Russell Interiors, part-time carpenter and decorator, full-time fireman and family man. Ben started his business just 18 months ago, and in that short time, he’s been...
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fischer fixings UK: Dan Czerwinski on Adapting a German Legacy for the UK’s DIY and Trade Markets
In this episode of The Build Up, host Dan, sits down with Dan Czerwinski, Sales and Marketing Manager at fischer fixings UK. They dive into the fascinating evolution of fischer fixings, a German brand, as it localised its marketing strategy to succeed in the competitive UK trade and DIY markets....
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Derek Barrett: Balancing Craftsmanship and Content Creation for Business Growth
Derek Barrett, founder of Derek Barrett Design Limited, joins The Build Up to share his journey in bespoke furniture making and how social media transformed his business. Starting with a foundation course in Ireland and earning a BA in furniture design, Derek took an unconventional path into...
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Craig Hancock: How to Sell What No One Thinks They Need
In this episode of The Build Up Podcast, host Dan, Creative Director at dissident creative agency, is joined by Craig Hancock, a freelance marketer with extensive experience in the construction sector. We explore the challenges of marketing in construction, from branding and B2B strategy to the...
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Wera Tools: Martin Fallon on Disrupting the Tool Industry with Bold Marketing
The Build Up podcast is back with another deep dive into marketing in the construction industry. In this episode, Dan, Creative Director at dissident, sits down with Martin Fallon, Head of Marketing at Wera Tools UK to explore how the brand has set itself apart in the tool industry. Martin shares...
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Scott DIY: How a Home Renovation Sparked a Viral Content Career
In this episode, Dan sits down with Scott Bagley (Scott DIY) to discuss his journey from marketing professional to full-time content creator in the home renovation space. Scott shares how he turned his DIY passion into a massive online presence, growing a loyal following on platforms like TikTok...
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Unilite: Alex Insley On A Family Business Turned Brand Powerhouse
In this episode of The Build Up, Dan engages in a dynamic conversation with Alex Insley from Unilite, a family-run business that has evolved significantly over the years. Alex shares the journey of Unilite, which began in 1981 and has seen substantial growth under his and his sister's leadership,...
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Beta Tools: Mark Pearson on Evolving from Toolmaker to Solutions Provider
In this episode of The Build Up, Dan welcomes Mark Pearson, the UK and Ireland Country Manager for Beta Tools, a premium tool manufacturer with a century-long heritage. Mark shares his extensive background in the construction industry, highlighting his journey from sales to a hybrid role that...
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Liam Wood: The Power of Micro-Influencers in Construction Marketing
In this episode of The Build Up Podcast, Dan sits down with Liam Wood, better known as Liam the Plumber, to discuss his inspiring journey from full-time tradesman to becoming a prominent micro-influencer in the plumbing and construction space. Liam reflects on his evolution within the industry,...
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Ideal Bathrooms: Will Hickman shares Ideal Bathrooms' Approach to Engaging Retailers
In this episode of The Build Up Podcast, Dan welcomes Will Hickman, the Sales and Marketing Director of Ideal Bathrooms, who shares his insights on marketing within the construction industry. Will discusses his diverse background in home improvement and the challenges he faced upon entering the...
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Peter Sumpton: Strategic Marketing in Construction - The Key To Success
In this episode of The Build Up podcast, Dan has a dynamic conversation with Peter Sumpton, the founder of the marketing consultancy Build Different and the podcast Construction Disrupted. They delve into the unique challenges and opportunities within construction marketing, emphasising the...
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Lawton Tubes: From Sales to Social Media – A Journey of Transformation in Marketing
In this episode of The Build Up, Dan engages in an insightful conversation with Rob Lawton, affectionately known as the "King of Copper" and a key figure at Lawton Tubes, a family-run business with a rich history dating back to 1918. Rob shares his journey within the company, detailing his...
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Limitless EJS: Influencer Agency Shares Advice On Brand Collaboration
In this episode of "The Build Up," host Dan speaks with Emma Stefanotti from Limitless EJS about marketing in the construction industry, focusing on influencers and content creators. Emma shares her background and insights on establishing fair rates, building genuine relationships, and the...
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SLG Agency: The Importance of Positioning, Strategy & Bold Ideas in Construction Marketing
In this episode of The Build Up Podcast, host Dan Moore, Creative Director at dissident creative agency, sits down with Ryan Jones, Managing Director of SLG Agency, to explore the evolving landscape of marketing in the construction industry. With over 12 years of experience at SLG, Ryan shares…
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MJTiff: Mark's Journey from Sole Trader to Plumbing Influencer & The Power Of Authenticity
In this episode of The Build Up Podcast, I had the pleasure of speaking with Mark, the owner of MJ Tiff Plumbing and Heating, who shared his remarkable journey from being a sole trader for over two decades to becoming a prominent influencer in the plumbing and heating industry. Mark discussed the...
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Stabila: Modernising Stabila UK's Strategy And the Effectiveness Of Research
In this episode of The Build Up Podcast, host Dan Moore, Creative Director at dissident creative agency, chats with Ollie Partington, Managing Director of Stabila UK and Ireland. Ollie shares his journey from marketing graduate to leading the UK arm of a renowned German construction brand. They...
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The Build Up - Trailer
Welcome to The Build UP. Launching 14th October 2024
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ABOUT THIS SHOW
The Build Up is a podcast for marketers in the construction industry. Hosted by Daniel Moore, the Creative Director of dissident, a creative agency that creates disruptive content and social media marketing for some of the leading and most rebellious brands in the industry.The Build Up is a podcast that puts a spotlight on the unique world of construction marketing. Dan will be speaking to marketers of leading brands, other agencies, creatives, founders and influencers. The series aims to highlight and give insights into key areas of construction marketing and provide insight for fellow marketers, founders and creatives in the space.
HOSTED BY
dissident creative agency
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Frequently Asked Questions
How many episodes does The Build Up have?
The Build Up currently has 28 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Build Up about?
The Build Up is a podcast for marketers in the construction industry. Hosted by Daniel Moore, the Creative Director of dissident, a creative agency that creates disruptive content and social media marketing for some of the leading and most rebellious brands in the industry.The Build Up is a podcast...
How often does The Build Up release new episodes?
The Build Up has 28 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Build Up?
You can listen to The Build Up on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Build Up?
The Build Up is created and hosted by dissident creative agency.
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