Lawyer Podcasting: Build Trust and Attract More Clients

Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.comMost law firms are trying to build trust in the wrong place. In this episode, Tom Fox shows how a niche podcast can become a credibility engine, a client-development tool, and a powerful business asset in a world reshaped by AI and changing search behavior.Andrew Colsky speaks with Tom Fox, the voice of compliance, about how he built a global practice through blogging, podcasting, and disciplined niche focus. Tom shares how a major career reset pushed him to rethink his work, and how that shift led to a media-driven strategy that helped him grow authority in a highly specialized market.What You’ll Learn:• Why narrowing your niche can make your firm easier to find and remember• How one podcast can create blogs, clips, newsletters, and more• Why lawyers should consider podcasting for business growth• Why audio can build trust differently than video• How consistency and daily content help you own your spaceTom also explains why preparation matters more than luck, how AI is influencing discovery, and why attorneys who wait for the perfect marketing strategy risk falling behind.If you’re a lawyer or law firm looking to attract more clients, strengthen credibility, and turn expertise into a repeatable marketing asset, this episode offers a practical roadmap.More from Be-Picked:Free chapter of Left of Trust: https://www.leftoftrust.comTake the free Credibility Assessment: https://www.credibilitygenerator.comGet the book: https://www.leftoftrust.comWork with Andrew, or book him to speak: https://www.andrewcolsky.com#lawyers #attorneys #lawfirm #legalmarketing #lawpractice #AIsearch