Le fil de la mode : Le "nécro-advertising" à la mode : quand l’art des artistes disparus devient un outil marketing

from Le Fil Culture G · host Radio France

durée : 00:02:49 - Le Fil Culture G - Yvane Jacob explore le phénomène du "necro-advertising" : quand l’image d’artistes disparus, de Jean-Michel Basquiat à Kurt Cobain, devient un argument de vente pour l’industrie de la mode. Stratégie marketing ou hommage sincère ? - équipe : Camille Renard, Virginie Le Duault, Yvane Jacob, Sam Baquiast Vous aimez ce podcast ? Pour écouter tous les épisodes sans limite, rendez-vous sur Radio France

Episode metadata supplied by the publisher feed · Published Sep 13, 2025

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Le fil de la mode : Le "nécro-advertising" à la mode : quand l’art des artistes disparus devient un outil marketing

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