Le marketing peut-il sauver le monde ? - Y'a de l'idée

What this episode covers

De plus en plus d'entreprises mettent en avant leurs efforts en matière écologique dans leur discours. Qu'en penser ? Vraie volonté ou enfumage de crétins? Quel est le pouvoir des consommateurs et faut-il repenser la notion de "besoin"? Réponses avec Nicolas Lambert, auteur de : "Le marketing peut-il changer le monde?" aux éditions Racine.

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Frequently Asked Questions

How long is this episode of Y'a de l'idée?

This episode is 3 minutes long.

When was this Y'a de l'idée episode published?

This episode was published on March 27, 2023.

What is this episode about?

De plus en plus d'entreprises mettent en avant leurs efforts en matière écologique dans leur discours. Qu'en penser ? Vraie volonté ou enfumage de crétins? Quel est le pouvoir des consommateurs et faut-il repenser la notion de "besoin"? Réponses...

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