Lead generation through relationship building

Connectors Edge Podcast ~ Lead generation through relationship buildingPodcasting and Relationship BuildingMarian and Ricki welcomed Brenda Marie Sheldrake to their podcast, where they discussed their shared passion for podcasting and building connections. Brenda, who specializes in lead generation through relationship building, explained her expertise in LinkedIn and online networking. The three discussed the importance of building relationships and making introductions for business referrals. They also mentioned the Referral Business Builders community and the weekly book club that meets every Monday morning at 7:30 Central Time.LinkedIn Authenticity and Engagement ChallengesMarian, Ricki, and Brenda discussed the challenges and opportunities of using LinkedIn as a platform for meaningful connections and information sharing. Marian emphasized creating a safe space on LinkedIn where people can connect without fear of being sold to, while Brenda highlighted the prevalence of AI bots and the skepticism they generate among users. Ricki shared her experience of posting informative content and the challenges of distinguishing between genuine interactions and spam. They agreed on the importance of authentic engagement and the need to combat spam and bots to maintain trust on the platform.LinkedIn Strategy and Connection Tools Brenda shared tips on LinkedIn posting strategy, emphasizing the importance of consistent posting times and engaging with comments rather than directing people to DMs, which can be perceived as sales pitches. Marian introduced Lunch Club, an AI-powered platform for making online connections, and agreed to share a link with Brenda and Ricki. The discussion concluded with Ricki expressing appreciation for the podcast's educational value and encouraging audience comments and feedback. LinkedIn Trust Verification ToolBrenda introduced a LinkedIn tool called "My Most Trusted" which helps users identify and connect with genuine contacts rather than bots. The tool, which requires Chrome browser, allows users to manually add trusted connections and exchange introductions, but requires a one-on-one meeting before adding someone to the trusted network. Ricki and Marian expressed interest in the tool, with Marian noting it would be particularly useful for reducing spam messages on LinkedIn. Connect with Brenda Marie Sheldrake https://www.linkedin.com/in/brenda-marie-sheldrake-lead-generation/ Marian LaSalle ~ https://referralbusinessbuilders.com Ricki McKenna ~ https://rickiskitchen.net