Lead Magnets that work: Here’s What to Do (and what to Avoid!)

In this episode of the Your Dream Business Podcast, I talked about how to create great lead magnets that actually help grow your email list. I shared the top five dos and don’ts to keep in mind, giving practical tips that work whether you’re just starting out or have been list-building for a while. I also threw in 20 creative lead magnet ideas to spark inspiration and boost your marketing game. Don’t miss it if you want to make sure your lead magnets are doing their job and growing your list effectively! KEY TAKEAWAYS COVERED IN THE PODCAST Master the Basics: Follow the top five dos and don’ts to create lead magnets that attract and convert effectively. Get Creative: Explore 20 unique lead magnet ideas to keep your audience engaged and interested. Focus on Results: Ensure your lead magnets are optimized to grow your email list consistently.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcript Successful list building is crucial to the success of your business, and one of the most effective ways to list build is still through using lead magnets. In today's episode, I am sharing with you the top five dos and the top five don'ts of creating a lead magnet. Regardless of if you are just getting started with building your list or you're a seasoned list builder with multiple lead magnets, this is definitely an episode you want to listen to. 'cause if some of those lead magnets aren't performing, it might just be that you're doing one of the don'ts. Hello, and a super warm. Welcome back to the Your Dream Business Podcast. How are you doing? So this week I decided to kind of go back to my roots, as it were. One of the very first things I learned in the online space was about lead magnets and converting people onto your email list. Obviously you have to remember that I come from marketing background anyway, so. I came into the online space knowing a lot about marketing, but weirdly, lead magnets was something pretty, well, I guess no one ever called it lead magnets in other places, like in other marketing things, we had ways of getting people on our email list, but we never talked about lead [00:02:00] magnets or used that term. So when I came into the online space and I heard the term lead magnets, it was one of the very first things I learned. And actually I ended up going to Minneapolis and doing a three day course with lead pages, who, if you've not heard of them, they're basically help create landing pages, or it's a system that creates landing pages who I used to use. And I went and learned with them all about how to get people on your email list and everything around conversion marketing, which was really, really cool. So I thought. Do you know what? I'm gonna do an episode about lead magnets because I think it's a subject and something that comes up all the time. So if you've heard me talk about it before, great. This is gonna be a really good reminder for you in terms of what's working, what's not. If you haven't heard me talk about lead magnets, I'll just take a quick, brief minute to explain what a lead magnet is. So basically you are giving your customers something for free. In exchange, they're giving you their email address and you are [00:03:00] getting them on your email list, which as you will know as a business owner, as an online business owner, your email list is where it's at. Like I would like to pretend otherwise, but honestly without an email list, even if you have an amazing social media following. You are not gonna be able to necessarily convert people like you can off an email list. So it's so, so important. And basically it's crucial if you wanna grow your business, you need lead magnets in your business. And I know there are some people out there who are like, they don't really work anymore, or you might have heard that they're not as successful as they were, but honestly. I am yet to find a world where they are not useful and they do not keep adding people to my list. And that is how I keep adding people to my list by having an opt-in that they can choose to come and join my email list. So today's session, today's podcast is going to be very specifically. Five dos and five don'ts for creating a lead magnet. And then I'm going to give you 20 different ideas [00:04:00] of types of lead magnets. So if you're sat there thinking, I just don't know what to do, or what kind of thing could be a good lead magnet, I'm gonna give you 20 ideas to give you so much good stuff to go at it. If you have a business owner that is a friend, then please do share this episode with them, because this is something that every business should be doing. I know that I specifically talk to online business owners, course creators, membership owners, coaches. However, every business should have lead magnet. I am not, you know, in my 21 years of marketing, there is not yet have been a company where I've thought, you don't need one. Now, the type of one you might need might differ, but there's definitely always the need for a lead magnet. Okay, let's get going. We're gonna start with the don'ts first. Let's start on the kind of like, don't do this and then we'll talk about the Jews. So the first thing, don't give too much away now. I need to explain this because this isn't about making, giving something away that's really good. This is about the number of [00:05:00] things you give away. Again, I need to explain myself. Let's say you are going to do a lead magnet that is a a hundred ways in which you can do something, a hundred ways in which you could lose weight, a hundred ways in which you can grow your business. I don't want to know a hundred ways in which I can do something that is overwhelming, that's too many, and as we know. When you have doubt or when you have questions, it just means that you don't do anything. You just don't take action. So I would much rather you give someone the three top ways to do the thing, because honestly, the others are gonna waste my time and they're going to waste your time. No one necessarily needs a hundred ways to do something when. I just wanna know what are the top three ways that I can do it? And you are gonna save me so much time. So if you're thinking more is better, it's not always the case. Give me the thing that's gonna actually give me the transformation, not all the millions of ideas that you have in your head. So for instance, I have done a podcast episode that talked [00:06:00] about the lead magnets that are working now, and we will link up to that in the show notes. And I basically tell you like the top two or three. That are working right now, and I will say them again later on, even though I'm giving you 20 ideas, like sometimes you might have some of those and you need some more ideas, but this isn't a lead magnet. This is just giving you ideas. Whereas if I was doing a lead magnet, I would make sure that I'm giving you the top three as opposed to here's all hundred of them. The next don't. Don't be too smart, too advanced, or too complicated. One of the things, again, that I see all the time when someone sends me a lead magnet to review. One of the things that my grow launch sell program people get is they get me and my eyes on their stuff. So I look at their lead magnets and I will say to them, actually, you know, change this, do this, or. One of the things I say to them often is they're going too deep. They're going too deep into giving the person who's reading it, all the stuff, telling them all the things, and often [00:07:00] they're doing it at a stage where the customer isn't ah, so they're getting too complicated or they're being too smart. Not in a arsy way, but they're being, you know, they're just trying to prove like, look, I know all this stuff. Whereas your customer is not at your level, your customer. Is it a starting level where you need to just give 'em the basics. And the same as the don't that I've already talked