Leading by Example: Marketing, Leadership, and Brand Equity with Hanan Eissa

Hanan takes us through her extensive 25-year career covering marketing roles in consumer insights, advertising, and strategic planning, with key positions at McCann, Nielsen, and Schweppes, before transitioning to hospitality at Atlantis Dubai. We delve into her shift from FMCG to lead marketing for Atlantis Dubai and her role as VP of Marketing for Atlantis The Royal and Atlantis The Palm, embracing the unique challenges of Dubai's market. Hanan advocates for hiring talent from diverse industries, prioritizing potential and attitude to infuse fresh perspectives and drive innovation. Hanan underscores the value of leading by example, inspiring others, and differentiating between leadership and management. We discuss her emphasis on brand equity, consistency in marketing communication, and the importance of maintaining in-house marketing expertise to stay agile and cost-effective in the rapidly evolving digital landscape.