Leading by Example - Will Holden - Hard Corps Marketing Show - Episode # 298

On this week’s episode, the god of gifs and JPEGs, and Co-Founder of Vidu, William Holden joins the host Casey Cheshire to talk about leads. Will dives into what makes a good lead and how to prioritize your time to make it effective. Will explains the importance of having good working relationships and how productive it can be for yourself and many other colleagues.    Busted Myths: Not all leads are created equal.   Takeaways: Even when there is a common definition, from a marketer and seller's perspective, there can be discourse around what a good lead is. Feedback is important because at any point in time, we’re going to need to accept that some leads get more time and attention than others. A sign of a mature seller is the acceptance that we're not going to be able to go full-blown one-hundred percent effort on everything.  Having strong and healthy relationships in the sales world can take your leads a long way. To become a great salesperson you have to know the value of time. As the leads get warmer and warmer you interact with them on a frequent basis. Have open and honest conversations about the quality of leads and have actionable takeaways to make those leads better. If you’re not going to have good leaders that get along well, you will not produce good leads. The leads you have are only as good as the leaders at your company.    Quote of the Show: “Buyers don't care until they know that you do.” (55:22)   Links: Twitter: https://twitter.com/williamvholden  LinkedIn: https://www.linkedin.com/in/vidu-will/  Website: https://www.vidu.io/    Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/TXHull2IVbg