EPISODE · Nov 20, 2019 · 18 MIN
Leading from the Front: A Chat with PRCA’s Francis Ingham (Part 2 of 2)
from Ms. InterPReted · host Fletcher Marketing + PR
In Episode 10 (Part 2 of 2) of this interview with PRCA Director General Francis Ingham, Francis explains the tough realities – and shocking repercussions – of taking a stand in the Bell-Pottinger ethics-violation case in 2017. Links:Learn more about the PRCA Bell Pottinger case study: https://www.prca.org.uk/campaigns/ethics/bell-pottinger-case-studyFollow the #MsInterPReted hashtagJoin PRCA today:Information about International Individual Membership Information about International Corporate Membership The link to join PRCA Discover Fletcher Marketing PR: https://www.fletchermarketingpr.com/ Follow Fletcher Marketing PR on Twitter: @FletcherPR https://twitter.com/fletcherpr Follow Kelly Fletcher on Twitter: @KDfletcher https://twitter.com/kdfletcher Follow Mary Beth West on Twitter: @marybethwest https://twitter.com/MaryBethWest Follow PRCA-UK on Twitter: @PRCA_UK https://twitter.com/PRCA_UK Follow Francis Ingham on Twitter: @Ingers1975 https://twitter.com/Ingers1975 Follow PRCA’s #PRcast podcast: https://lnkfi.re/prcast Find out more about PRCA’s new Schools Outreach Programme: http://news.prca.org.uk/prca-launches-schools-outreach-programme/ Visit PRCA’s Newsroom to learn more about PRCA’s consistent, effective advocacy for the public relations profession: http://news.prca.org.uk/home/
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What this episode covers
Kelly and Mary Beth welcome back PRCA's Director General Francis Ingham, as he joins Ms. InterPReted from London for Part 2 of "Public Relations: Leading from the Front." In this segment, Francis provides an overview of the world-renowned Bell Pottinger case study ... one of the most high-profile examples of a public relations firm being held to account for ethical misconduct, in the history of the profession. PRCA's (and Francis's) bold stance on ethics in the Bell Pottinger case represents a ground-breaking moment of both courage and commitment in PR leadership that all professionals, academicians and students should consider, going forward. This PRCA case stands in stark contrast with the U.S.-based PR association's ethics code (an "inspiration"-only model of practice that includes no accountability mandate or credible adjudication process for firms or practitioners breaking rules of professional conduct) -- an ongoing compliance failure that Kelly and Mary Beth speak out against. Francis explains why ethical compliance and accountability matter -- and must be taken with utmost seriousness -- if the profession is to advance globally and achieve respect.
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Leading from the Front: A Chat with PRCA’s Francis Ingham (Part 2 of 2)
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