Leading Innovation by Christopher Penn

In this Marketing Over Coffee: Learn about Leading Innovation, the new book from Christopher S. Penn Direct Link to File Brought to you by our sponsor: Infer! Origin story - The Admin's Admin The Plus Path The Strategy Equasion BCG Strategy Palette - Your Strategy Needs a Strategy (Book) This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you’ll see how their simulation system works. You’ll be rated as to whether Infer might be a fit for your organization. If you score above 80, you’ll be qualified to get a free Pre-Model Assessment - they’ll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer. LEAD Innovation Framework Guts as part of the innovation process Leading Innovation Now Available! Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.