Leading the Future of Caregiving: Heidi Rowell on Growth, Innovation & Empowering Caregivers

In Episode 24 of Home Care: Doors Open, Lucas Carroll sits down with Heidi Rowell, COO of Home Matters Caregiving, and a respected leader committed to elevating caregivers, advancing women in leadership, and expanding the Home Matters mindset nationwide.Heidi shares her powerful insights into what the future of home care looks like — from franchise expansion and caregiver professionalization to embracing AI, modernizing operations, and tackling the industry's biggest workforce challenges.If you're growing a home care agency, preparing to scale, or looking to strengthen caregiver retention, this episode delivers the practical wisdom you need.Episode Highlights:00:16 – Introduction to Home Matters Caregiving03:07 - The Journey of Franchise Growth06:15 - The Changing Landscape of Home Care09:09 - Embracing Technology and AI in Home Care12:08 - The Role of Caregivers in Home Care15:16 - Attracting and Retaining Caregivers18:03 - Advice for Aspiring Home Care EntrepreneursConnect with Heidi Rowell🔗 LinkedIn: https://www.linkedin.com/in/heidirowell/📧 Email: [email protected]