Channel Strategy and Leading at Enterprise Scale with Cassie Jeppson

Leading one of North America's largest technology channel programs takes more than process expertise. It takes the ability to see the whole partner ecosystem and build programs that genuinely work for everyone inside it.Keith Daser talks with Cassie Jeppson, Director of Channel Programs and Operations Strategy at Lenovo, about how enterprise technology companies build and manage partner channels at scale. Cassie's path from hobby-farming in Tennessee to leading a major North American channel team is as unconventional as her perspective on what makes channel programs succeed — and what makes them fail.Topics covered:What enterprise channel programs look like at Lenovo's scaleHow to build partner programs that create mutual value rather than just vendor incentivesThe evolution of channel strategy in response to direct sales and digital distributionWhat technology resellers and solution providers should know about working with OEM vendorsLessons from an unconventional path to enterprise channel leadershipWhat agility actually means inside a large, complex organization-----------------------------------------------------------------------------------------------------------------------------If you believe you deserve more from your technology partnerships – connect with the team at:https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtubeSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.Find the team at Social Launch Labs at:www.sociallaunchlabs.comSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com