Leads, Lies, and Lanyards: The Real Cost of Exhibiting

Dropped $10K on a booth and walked away with a pocketful of business cards and no leads? You're not alone. In this gritty solo episode, I pull back the curtain on the real ROI of trade shows—what works, what doesn't, and how to stop wasting money on flashy displays with zero follow-up. Whether you're a shop owner, ops manager, or just trying to make sense of your marketing spend, I'm giving you hard numbers, straight talk, and actionable tips to turn your next trade show into a revenue engine. Metrics, mistakes, and money—this one's got it all. Trade shows aren't about who stops by your booth—it's what you do after they leave.