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Leanne Woff on How to Outsource Successfully episode artwork

Dec 6, 2023 31 min

Leanne Woff on How to Outsource Successfully

from Ready, Set, Paid Ads Hosted by Mary-Anne Amies

How do you know if you’re ready to outsource? In this episode I am joined by Leanne Woff, Founder at Audacious Empires and passionate OBM and OBM Coach. Leanne talks about the difference between an OBM and a VA, explains what effective outsourcing looks like and gives her tops tips for getting started. You can connect with Leanne on at Linkedin https://www.linkedin.com/in/leanne-woff and Audacious Empires on Instagram @audaciousempires or at https://audaciousempires.com

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Leanne Woff on How to Outsource Successfully

0:00 31:10

Chapters

  1. 0:05 Introduction to Digital Marketing and Overcoming Overwhelm
  2. 2:16 Taryn’s Business Ventures and Evolution of the Industry
  3. 4:16 Wasteful PR gifts and the need for collaboration
  4. 6:42 Favorite business books and following interesting content creators
  5. 9:27 The cost-effectiveness and scalability of influencer marketing
  6. 12:15 Shortcutting trust and credibility with influencer marketing
  7. 13:13 The Shift Towards Authenticity in Social Media Advertising
  8. 14:25 Crocs: A Successful Collaboration with Influencers
  9. 15:50 Embracing Diversity and Testing Market Segments

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This episode is 31 minutes long.

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This episode was published on December 6, 2023.

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