PODCAST · business
Ready, Set, Paid Ads
by Mary-Anne Amies
Do not spend another cent on paid advertising, until you listen to this Podcast!Welcome to Ready, Set, Paid Ads, the podcast that helps business owners and marketing professionals to take back control of their Facebook, Instagram, TikTok and Google ads!I’m your host - Mary-Anne Amies founder of award winning Digital Marketing Agency, Wise Up Marketing. With a career in marketing spanning more than two decades, I am a passionate mentor, coach and speaker, who is dedicated to helping business owners and marketing professionals to succeed.I have managed millions of dollars in paid advertising for clients big and small, and have seen inside thousands of paid ads accounts. I’ve seen the good, the bad and the just plain mind-boggling set-ups. I started this podcast to help you create digital marketing for paid ads success.Each fortnight you’ll hear from me and together we’ll work through the essential ads knowledge and skills, and on alternate fortnights you’ll hear from big names in bus
Episodes
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Your 2026 Meta Ads Scaling Guide
In this episode of Ready Set Paid Ads, we're diving deep into how to scale your Facebook ads effectively in 2026 amidst significant changes and the rise of AI integration. You'll hear insights on adapting to Facebook's latest features, particularly the new AI-powered Andromeda update designed to...
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Your Paid Ads Questions Answered
In this episode of Ready Set Paid Ads, I share the most common questions about paid advertising, drawing from 13-14 years of industry experience and answer them too. We cover everything from the difference between Google Ads and Meta (Facebook) ads in terms of user intent, to setting appropriate...
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Ad Hacks: Strategy Approved Boosting
In this episode of Ready Set Paid Ads, I'm sharing the 10 minute hack so you can effectively boost posts with a strategy that gets approval from seasoned ads managers. Discover tips and insights on how to occasionally boost posts and still achieve exceptional results by following a...
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Do You Ads? With Tenai Seymour
In this episode of Ready Set Paid Ads, Mary-Anne is joined by Tenai Seymour, founder of Ads Haus, who specialises in Meta and Spotify ads. They discuss Tenai's journey into the world of ads management, the balance of creativity and data in digital marketing, and the importance of ongoing testing...
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Meta's 1 Campaign Trick
In this episode of Ready, Set, Paid Ads, we explore Meta's new one campaign strategy that promises to simplify ad management and improve results. By consolidating multiple campaigns into one, marketers can benefit from reduced audience overlap, faster learning, and better budget utilisation. We...
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Do You Ads? With Dante St James
In this episode of Ready Set Paid Ads, Mary-Anne speaks with Dante St James one of Australia’s most sought-after speakers and trainers on the digital economy and social media. The conversation covers the importance of knowing your strengths and weaknesses, how to use paid ads on multiple…
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Paid Ads That Actually Pay Off
In this episode of Ready Set Paid Ads, the focus is on how to make paid ads truly pay off. We discuss the common failures in ad strategies, why merely boosting posts is ineffective, and the importance of a well-thought-out strategy. I double down on why understanding campaign objectives and…
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Ad Hacks: Better Google Ads Results in 10 Minutes
In this episode of Ready Set Paid Ads, discover three effective Google Ads hacks you can implement in just 10 minutes to enhance your ad performance and reduce wasted spend. Learn how to utilise the search terms report to exclude irrelevant keywords, understand the importance of match types…
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Meta’s Andromeda Explained & What To Do Next
In this episode of Ready Set Paid Ads, we delve into Meta's latest update, Andromeda, which promises a revolution in ad targeting and personalisation. We explain how Andromeda utilises advanced AI to match the right ads to the right consumers at optimal times, changing the way advertisers need to...
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Do You Ads? With Kerry Anne Nelson
In this episode of Ready Set Paid Ads, Mary-Anne welcomes Kerry Anne Nelson and asks Do You Ads? The episode highlights the importance of having clear strategies, defined goals, and structuring work processes to achieve higher productivity. Kerry shares insights on the challenges and solutions...
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The $20 Ad Strategy: Small Budget, Big Results
In this episode of Ready Set Paid Ads, the focus is on the $20 ad strategy and how to achieve meaningful results even with a smaller budget. We dive into the benefits of a $20 daily budget, and how to leverage it for testing creatives, understanding market responses, and collecting early data...
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Ad Hacks: How to Write Ad Text in 10 Minutes Flat
In this episode of Ready, Set, Paid Ads, we break down the process of writing effective ad copy in just 10 minutes, which you'll learn in this 10 Minute Hack. I'll take you through a simple and repeatable 4-part formula: Hook, Problem, Offer, and Call to Action (CTA). Discover how to grab…
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Warm Audience Targeting in 2025
In this episode of Ready, Set, Paid Ads, we dive into the essentials of warm audience targeting in 2025, focusing on rebooting your retargeting strategies to the results you need. The episode discusses four key warm audience segments and explains how to effectively retarget each segment to boost...
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Do Your Ads? with Kate Merryweather
In this episode of Ready, Set, Paid Ads, Kate Merryweather, a LinkedIn Strategist discusses the untapped potential of LinkedIn for businesses. She highlights the platform's advantages over Instagram, particularly for small businesses that struggle with Instagram’s visual demands. Kate emphasises...
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Don’t Launch Yet: 3 Things to Fix Before You Run Ads
In this episode of Ready Set Paid Ads, we explore three crucial areas you need to address before running your digital ad campaigns. Based on nearly 15 years of experience in the digital marketing industry, the episode emphasises the importance of having a solid foundation to avoid costly…
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Ad Hacks: Meta AI Enhancements: What You Should Say Yes To
In this episode of Ready Set Paid Ads, we dive into the latest meta AI enhancements with a 10 Minute Hack. I'm sharing what to embrace, as well as what enhancements to avoid like advantage+ (especially if brand identity matters to you!). I even open up the Ads Manager platform and walk step by…
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Scale Smart: When and How to Increase Your Ad Budget
In this episode of Ready Set Paid Ads, the focus is on the intricacies of scaling ad campaigns effectively to grow your business. I'm sharing the negatives of scaling too quickly and provide a detailed guide on identifying the right time and method to increase your ad budget. We'll break down…
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Do You Ads? With Michelle Fraigas
In this episode of Ready, Set, Paid Ads, I'm joined by Michelle Fraigas, who specialises in helping women feel confident to speak on stages and share their stories. We discuss the challenges business owners face with public speaking and the intrinsic fear of judgment. Michelle shares her journey...
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Who Should Run Your Ads? A Deep Dive into DIY, In-House, and Agency Options
In this episode of Ready, Set, Paid Ads, we explore the crucial question of who should manage your ad campaigns: in-house, DIY, or an agency? Drawing on 15 years of experience, we break down the pros and cons of each approach. DIY offers low costs and total control but comes with a steep learning...
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Ad Hacks: How to Audit Your Ad in Under 10 Minutes
In this episode of Ready Set Paid Ads, we're back with another 10 Minute Hack . Get ready to conduct an effective ad audit in under 10 minutes. You will learn five practical steps to evaluate your ads without needing advanced data analytics. The guide covers assessing the hook, visuals, call to...
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AI Tech Stack for Ad Managers
In this epsisode of Ready Set Paid Ads, we explore the AI tools to avoid getting bogged down with busy work and instead focus on areas that drive the most results. We deep dive into tools like Smartly.io for cross-platform ad management, Reveal Bot for rule-based automation and performance…
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Do You Ads? With Christine Corcoran
In this episode of Ready Set Paid Ads, we're joined by Christine Corcoran, a business mindset coach and high ticket sales strategist. We delve into the importance of overcoming mindset blocks, particularly around money and imposter syndrome, to achieve business growth. We discuss the critical…
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The Creative Refresh: How to Stop Your Ads From Fatiguing
In this episode of Ready Set Paid Ads, we dive into the common issue of ad fatigue and how to tackle it with a strategic creative refresh cycle. We explore the signs of ad fatigue, such as falling click-through rates and rising costs per conversion, and discuss how to reset visuals and messaging....
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Ads Hacks: 5 Power Phrases That Make Your CTA Convert
In this episode of Ready Set Paid Ads, we introduce the new 'Ad Hacks' series featuring practical, 10-minute episodes focused on actionable advertising tips. The episode kicks off with five effective CTA (Call-to-Action) phrases designed to improve your ad conversions. We discuss why sometimes…
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The 5 Key Metrics Every Paid Ads Marketer Should Know
In this episode of Ready Set Paid Ads, we are focusing on the importance of metrics in your paid ad campaigns and overall marketing strategies. We delve into common metrics such as Click Through Rate (CTR), Conversion Rate, Cost Per Click (CPC), Return On Ad Spend (ROAS), and Cost Per Acquisition...
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Do You Ads? With Emma Lovell
We're joined by Emma Lovell in this episode of Ready, Set, Paid Ads, a seasoned digital marketer, the queen of Bleisure and founder of Rest & Receive Retreats. Emma shares her journey with Paid Ads over the years, highlighting the highs and lows with Meta Ads. We dive into the whole marketing...
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Part 2: Ready to Roll Out Paid Ads Funnels
In this episode of Ready Set Paid Ads, we delve into three practical paid ad funnels, ready to implement in your business. Featuring a detailed guide on creating a Lead Magnet Funnel tailored for coaches, service providers, and digital product sellers, designed to build email lists and nurture...
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Do You Ads? With Denise Duffield-Thomas
In this episode of Ready Set, Paid Ads, we welcome money mindset mentor Denise Duffield-Thomas. We delve into the intricacies of overcoming money-related mindset blocks, the importance of consistency, and how paid advertising can transform businesses. Denise shares her journey from resisting...
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Part 1: Funnels 101 How Paid Ads Actually Lead to Sales
In this episode of Ready Set Paid Ads, we delve into the concept of marketing funnels, breaking down their purpose and how they can lead to sales. We explore the three stages of a funnel: top of funnel (awareness), middle of funnel (consideration), and bottom of funnel (conversion). Through...
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Do You Ads? With Ashley Boston
In this episode of Ready Set Paid Ads, we are joined by Ashley Boston, a Meta ad and funnel strategist. Ashley shares her journey into digital marketing and her focus on Meta ads. We discuss the evolution of digital advertising, the importance of strategy, and the challenges of keeping up with...
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Essentials to Know Before Launching a Paid Ad Campaign
In this episode of Ready, Set, Paid Ads, we dive into the essential considerations for starting a successful paid ads campaign. We discuss understanding your ideal client profile, setting up an effective lead management process, knowing your relevant business metrics, and crafting a compelling...
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Do You Ads? Angela Pickett
In this episode of Ready, Set, Paid Ads, we are joined by Angela Pickett, an experienced copywriter and aspiring romance writer, to explore the synergy between sales pages and paid ads. Angela discusses the art of creating effective sales pages, comparing them to the structure of romance stories,...
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Google Ads for Beginners: 5 Easy Wins to Save Money & Get More Clicks
In this episode of Ready, Set, Ads, we explore effective strategies to make the most out of your Google Ads budget, with beginner friends tweaks you can make to your Google Ads search campaigns to help save money and drive more clicks to your website. We dive into the technical aspects of Google...
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Do You Ads? With Shannon Stone
Welcome to another episode of Ready, Set, Ads, I’m joined by business and marketing consultant Shannon Stone, and we dive into the big question: Do you need ads to grow your business? Shannon shares her insights on when ads make sense, why they sometimes don’t work, and how businesses can…
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What Platform Should You Be Running Ads On?
When it comes to paid advertising, not all platforms are created equal. In this episode, we break down the best ad platforms for small businesses, helping you decide where to invest your budget for maximum results. We explore Facebook & Instagram Ads, TikTok Ads, Google Ads, YouTube Ads, and...
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Do You Ads? With Nataleigh Elzein
In this episode of Ready, Set, Paid Ads, I sit down with Nataleigh Elzein from Pinch Studios to talk about the big mistake so many businesses make—thinking paid ads are the magic solution to their sales problems. Spoiler: they’re not! Nataleigh brings her expertise in holistic marketing, sales...
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The Rise of AI-Driven Campaigns – Should Small Businesses Leave It to Meta and Google?
Get ready to unpack the complexities and frustrations of AI-powered ad campaigns in this episode of Ready, Set, Paid Ads. We are being told more and more to "leave it to the platform" and in this episode we look at the benefits of letting AI optimise your campaigns and make adjustments, versus…
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Do You Ads? With Whitney Keir
Whitney Keir is an operations strategist and the founder of Lava Virtual that is dedicated to helping business owners manage operational challenges. In this episode of Ready, Set, Paid Ads, she shares how her company has grown backed by the power of paid ads. She shares insights on lead…
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Organic & Paid: The Ultimate Social Media Power Couple
In this episode of Ready, Set, Paid Ads, we explore how Organic & Paid are The Ultimate Social Media Power Couple! We explore how paid ads can be transformative for your business, but they can't succeed fully without a solid organic foundation. Diving into why a strong organic presence can help...
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Do You Ads? With Bel Irvine
In this episode of Ready, Set, Paid Ads, I'm joined by Google Ads specialist Bel Irvine. Bel shares her journey from initially disliking Google Ads to becoming a dedicated expert in the field. She explains the nuances of managing ad campaigns, addresses common misconceptions, and emphasises the...
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Run effective, low-cost ad campaigns on Google and Meta
Paid ads can feel out of reach for small businesses, but they don't have to be. In this episode of Ready, Set, Paid Ads, we dive into actionable strategies for running effective, low-cost campaigns on both Google and Meta. Learn how to: Master Google Ads on a budget: Discover keyword research...
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Wrap, Review and Learn from your 2024 Ad Campaigns
As we start a new year, let's reflect on your advertising efforts. In this episode of Ready, Set, Paid Ads we’ll delve into a comprehensive 2024 ad audit. We’ll start by analysing your campaign performance. Did your campaigns deliver the desired results? Which ones were top performers? Where did...
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Do You Ads? With Angela Henderson
In this episode, Mary-Anne sits down with business coach and podcast host, Ange Henderson, to talk all things paid advertising, discussing strategies for effective ad campaigns, the importance of a strong marketing funnel, and the power of media buying. Ange shares her experiences with both...
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7 Steps to Optimise your Business for Paid Ads Success
Tired of your ads underperforming? Ready to unlock the full potential of your paid advertising campaigns? In this episode of Ready, Set, Paid Ads, I delve into the seven crucial steps to optimise your business for ad success. Discover how to harness the power of organic social media, optimise…
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Do You Ads? With Carinda Gosling
Join us as we sit down with Carinda from This is Co. who shares her expert insights on leveraging paid advertising to fuel business growth, in this epsode of Ready, Set, Paid Ads! Discover how to harness the power of low-ticket digital products to drive consistent revenue and build a loyal…
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Does Running Paid Ads Tank Your Organic Reach?
In this episode of Ready, Set, Paid Ads, we’re diving into the hot topic that everyone’s whispering (or maybe shouting) about: do paid ads *actually* kill your organic reach? You’ve heard the rumours – that paying for ads means waving goodbye to your organic growth – but is it really true? Today,...
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Do you Ads? With Odette Barry
In this episode of Ready, Set, Paid Ads, we’re joined by PR expert Odette Barry from Odette & Co. to explore how PR and paid ads can work together to amplify your brand’s impact. Odette shares her insights into the power of PR in building organic growth and credibility, highlighting how small...
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It's Time to Stop Boosting Posts on Your Phone
In this episode of Ready, Set, Paid Ads, we’re tackling one of the most common mistakes businesses make with social media advertising: boosting posts directly from a phone. While it’s tempting to use the boost button for a quick result, this approach often ends up wasting valuable budget without...
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Do You Ads? With Lou Kozlevcar
Tired of ads that fizzle out? Want campaigns that convert? Lou Koozlevcar a paid ads expert with a refreshing perspective, shares her ads know-how. Lou goes beyond the click, revealing the hidden aspects of running successful ads. Learn why understanding your numbers, website optimisation, and…
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How much budget do you need to succeed in paid ads
In this episode of Ready, Set, Paid Ads, I dive into one of the most common questions business owners face: "How much budget do you need to succeed in paid ads?" You’ll learn how your goals, as well as target audience size, competitive landscape, and the ad platforms you want to work on (Google,...
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ABOUT THIS SHOW
Do not spend another cent on paid advertising, until you listen to this Podcast!Welcome to Ready, Set, Paid Ads, the podcast that helps business owners and marketing professionals to take back control of their Facebook, Instagram, TikTok and Google ads!I’m your host - Mary-Anne Amies founder of award winning Digital Marketing Agency, Wise Up Marketing. With a career in marketing spanning more than two decades, I am a passionate mentor, coach and speaker, who is dedicated to helping business owners and marketing professionals to succeed.I have managed millions of dollars in paid advertising for clients big and small, and have seen inside thousands of paid ads accounts. I’ve seen the good, the bad and the just plain mind-boggling set-ups. I started this podcast to help you create digital marketing for paid ads success.Each fortnight you’ll hear from me and together we’ll work through the essential ads knowledge and skills, and on alternate fortnights you’ll hear from big names in bus
HOSTED BY
Mary-Anne Amies
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Frequently Asked Questions
How many episodes does Ready, Set, Paid Ads have?
Ready, Set, Paid Ads currently has 158 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Ready, Set, Paid Ads about?
Do not spend another cent on paid advertising, until you listen to this Podcast!Welcome to Ready, Set, Paid Ads, the podcast that helps business owners and marketing professionals to take back control of their Facebook, Instagram, TikTok and Google ads!I’m your host - Mary-Anne Amies founder of...
How often does Ready, Set, Paid Ads release new episodes?
Ready, Set, Paid Ads publishes regularly with 158 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Ready, Set, Paid Ads?
You can listen to Ready, Set, Paid Ads on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Ready, Set, Paid Ads?
Ready, Set, Paid Ads is created and hosted by Mary-Anne Amies.
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