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LEAP Luxe: Tik Tok... luxury’s friend or foe? episode artwork

EPISODE · Oct 23, 2023 · 23 MIN

LEAP Luxe: Tik Tok... luxury’s friend or foe?

from Leap into Luxury · host Natalie Lennon & MJ Evely

It’s hard to deny the growing power of TikTok in the modern media landscape, but how do luxury brands authentically adopt an approach that suits the lo-fi nature of the app? This week, LEAP’s luxury Gen Z-er and Senior Account Executive, Sophie Bubrick, joins Natalie and MJ to discuss the increasing popularity of the platform, the luxury brands who have adopted it with finesse and share tips for those currently unsure of how to adapt their marketing toolkit to a platform of change-driving users rejecting overly curated content.Follow us on instagram: https://www.instagram.com/leapintoluxurypodcast/?utm_source=ig_web_button_share_sheet&igshid=ZDNlZDc0MzIxNw==   Hosts: Natalie Lennon & MJ Evely Guest: Sophie Bubrick  Created by: LEAP LuxeSound Production: Housestudios 

Episode metadata supplied by the publisher feed · Published Oct 23, 2023

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It’s hard to deny the growing power of TikTok in the modern media landscape, but how do luxury brands authentically adopt an approach that suits the lo-fi nature of the app? This week, LEAP’s luxury Gen Z-er and Senior Account Executive, Sophie Bubrick, joins Natalie and MJ to discuss the increasing popularity of the platform, the luxury brands who have adopted it with finesse and share tips for those currently unsure of how to adapt their marketing toolkit to a platform of change-driving use...

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LEAP Luxe: Tik Tok... luxury’s friend or foe?

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This episode was published on October 23, 2023.

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