Learn how to start and grow your perfect email list!

Today’s episode of the podcast is a solo episode where I talk about the importance of building your own email list, and I answer the most frequently asked questions that I always get asked about how to do it!   KEY TAKEAWAYS COVERED IN THE PODCAST: What to email your list The different types of email you can send How often you should send emails The best day and time to send an email How to stop your emails going to spam Why you need a recognised system to email from   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE:   You don’t have to do it on your own – I have a free list building challenge coming on 11th July!   HIGHLIGHTS YOU SIMPLY CAN’T MISS: How to stay consistent The platform I’d suggest if you’re just starting out The platform I’d actively avoid using   RESOURCES MENTIONED: Sign up to my free 5 day list building challenge Sign up to my emails   TRANSCRIPT   Hello and welcome to this episode of the podcast. How are you doing? How's things? So today I'm gonna jump straight in and tell you that we're doing a podcast episode around the questions that I get asked around list building. Now, you know, if you've been listening to me for a while and if you haven't, welcome, I'm so grateful you're here, but I'm obsessed with list building. Because for me, no matter what your business is, no matter what size it is, no matter where you are in your business. Building a list is one of the most important things that you can do, because you're basically gathering your community together. You are having another way to market to them. You are connecting with your audience and you are basically almost collecting people who are your perfect customer, which is amazing. So I talk about it all the time and I'm going to be running a five day challenge soon, which I'm really excited about. So I thought it would be a great idea in order to run up to that challenge, to let you know about the challenge, to also go over some of the questions that I get asked all the time about list building. And I'm hoping that as you listen to this, maybe some of the questions that you've had in your head about when should you post, is there a better time of day? How do you stop it going into the spam folder, how to stay consistent, what you should actually email people. I'm really hoping that some of these questions will be ones that you've got and that I will get answering them for you. But first, let me quickly tell you about the challenge. So it starts on July the 11th and runs through for that week. And then there's a bonus call on the following Monday, just to kind of wrap up and answer any further questions that you might have. And basically over the five days, I'm gonna be walking you through the main steps that you need in order to get your list set up. So if you've wanted a newsletter out to your customers, if you want to send emails to them, If you want to start building that community, then you need this five day challenge and you need an email list. So over the five days, like I said, each day, you'll get a lesson sent out to you. That'll be short and sweet, and they'll tell you exactly what you need to do. There's also going to be prizes. So someone is going to win a free course of build my list. That explains how to do everything. And it's just gonna be great fun. We're gonna be hanging out for a week, talking all things list building. So if you wanna join me for that challenge, I would love to see you there. It's gonna be great fun. Go to teresaheathwareing.com/challenge and you can find all the details there and you can sign up and join me for that. It's going to be fab. But anyway, let's get going with some of these questions. So, what I did is I went back through previous, build my list courses that I've done. Facebook groups from a previous challenge. And I've basically looked at all the questions I get asked, which is lots and lots, which is great about list building. And I've picked some of the ones I thought are probably the most common they come up the most and that I think you might have. Okay. So let's start by talking about. Actually emailing them. What do you send someone when you email them? This is a question I get a lot. So often they will come and think about doing, build my list or they'll come and they'll be list building or they'll create something in order to get people onto their emails, but then they don't email them. And I did exactly the same. And I've talked about this, a millions times before. I'm sure you have heard me talk about it, but I did. I built an email list and I didn't email them, which was a really stupid thing to do. Uh, so hands up, I did the stupid thing first. So you lot don't have to, you can now just take my advice. So the first thing is that you do have to email them from, from day one. I get people saying to me, you know, "Well, there's only 10 people on my list." Well, they don't know they're only 1 of 10. So all they know is they signed up and they want to receive something. So make sure you send them something. In terms of what to send them. I often teach between love letters and newsletters. Now neither is right or wrong. They are personal preferences to which you think would be most appropriate for you and your business. But basically a newsletter is what you would traditionally see where there are. Where it's quite a designed looking thing. There tends to be lots of links and the, and they tend to be less frequent because instead of like talking about one thing, they talk about lots of things. So they only send out maybe every other week or once a month or whatever it is. And whereas when I talk about love letters, I talk about the kind of emails I send. And obviously if you're not on my list, then please do. Go ahead to my website and you'll be able to find a sign up there. But love letters for me are I write them as if I'm writing them for one person. I literally think of people in my audience as I'm writing it. And I imagine I'm talking directly to them. And then I tend to talk around one subject, one thing. And then I tend to only give one call to action or one link in each email. So like I said, it doesn't matter whether it's one or the other, it doesn't matter. There's not a right or wrong. It's just what fits with you. And what fits better with me is that kind of style. If you are a product, if you're selling products, then probably a newsletter style might be better. If you don't want to email very often, but I'm coming to that. Then again, a newsletter style might be better. If you think about like what you might put in a newsletter, so you might talk about an achievement of someone who bought your thing, a testimonial or a case study. You might talk about a new service you're offering. You might talk about a tip or a frequently asked question. They can all be broken up into individual emails. So I can literally take that one tip and write an entire email around it and just talk about why that tip is important, how I've come to that tip, what I've done. So you can see how like those bigger things can be pulled down into one email. Also, when you're thinking about what you put in these emails, think it's just another content. Okay. Previously many, many, many, many years ago when I first started marketing and we would use, I think we used constant contact back in the day and I would send emails for Landover or whatever it was. Like, they were so different then. It wasn't seen as content as such. Because emails were really specific often it was your work email address. You'd only see it on a computer. You'd only see it during work days and therefore things like, you know, what time you sent it would matter more than it does now. But, it's not. Now your emails tend to be on your phone. You tend to almost go in them as often as you would go into your social media. So just see it as another arm. If you've put a post on social media about a case study, then why wouldn't you send an email about that? So often I think when people think about what to send, they get really heads up in terms of, you know, they've gotta write war and peace. You absolutely don't. They can be long, they can be short, they can be whatever you want. So it purely depends on you and what you prefer. So, how do you stay consistent when you're emailing? Well, the thing that I had to do is I had to commit myself to the world and basically say, I say the world, like my very small audience, but I had to say to them, I'm going to email you this amount of times or on this day or this time or whatever it was. I had to make that decision kind of public. I had to come out and go, this is what I'm going to do, because that would hold me accountable. If I didn't, I wouldn't have done it. So sometimes just having that accountability of promising that you're gonna show up in a certain way or a certain time or a certain whatever. Even if you think someone's paying attention or not, it...