Learning About the Software Business The Hard Way | Chris Lesner on Coffee with Closers - OneIMS

We all know that marketing can help people make a lot of money. But how can you use marketing for a greater cause? Today’s guest for Coffee with Closers can teach you a couple of valuable lessons.  Meet Chris Lesner, founder and CEO of Project World Impact -  the leading nonprofit hub providing innovative ways for people to connect with and support nonprofits. Having built two successful companies (one in marketing and service sector and one in NGO and software space), Chris knows what it might take to grow a business.  Today’s episode is all about facing challenges and empowering people, which can be really fun!  What’s the difference between a service business and a software business?  Why you should never outsource your core competencies?  How can you get a strong foundation and support growth within an organization?  And why should you try and approach business problems ahead of the need?  Enjoy!  -------------------------------------------------------------------------------------------------------------------------- This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth. ►Follow OneIMS online! Facebook:https://www.facebook.com/OneIMS/  LinkedIn: https://www.linkedin.com/company/oneims/ Instagram: https://www.instagram.com/oneims/ Twitter: https://twitter.com/oneims?lang=en Don’t miss the upcoming episodes of Coffee with Closers! Subscribe to our channel for more business insights from OneIMS.