Learning When to Delegate and When to be Proactive | Suzie Cyrenne | Zumalka & Buster Fetcher

Suzie Cyrenne co-founded two successful businesses, an e-commerce store in 2013 and a software company in 2018, where she currently serves as COO in both companies. Suzie is also passionate about empowering women in business, evidenced by her podcast, Women Powering Ecommerce. Suzie's drive and dedication to excellence make her an excellent recommendation for her expertise in entrepreneurship and commitment to empowering others.In This Conversation We Discuss:[00:46] Intro[01:17] Homeopathy remedies for pet parents[01:51] Optimizing shipping costs for businesses[03:20] Building a business you can vouch for[04:50] Switching gears to know what works[05:32] Taking risks once the potential is in sight[06:42] The journey from ideation to actual product making[07:20] Mistakes and tryouts along the way[07:53] Learning the hard way means learning more things[09:31] Interviewing people to build backlinks[10:20] Investing on paid ads[10:55] Accepting mediocrity and going up from there[12:30] Doing outsourcing with the right mindset[12:54] Podcast sponsors[18:03] Seeing gradual but effective SEO results[18:27] Leveraging email marketing to gain more revenue[19:32] Challenges arise from expensive shipping costs[20:35] Solving shipping issues with proactive tracking[21:57] Assigning employees for efficient invoice checks[22:54] Save shipping costs by working with your carriers[24:11] Delegating tasks to manage both businesses[25:15] Evaluate what important tasks only you can do[25:58] Organize and stick to your calendar[26:54] Running EOS and learning from experts[28:06] Decide when to automate or delete tasks[28:33] Suzie’s podcast aims to empower entrepreneurs[30:01] Where to check out Zumalka and Buster FetcherResources:Subscribe to Honest Ecommerce on YoutubeNatural and homeopathic remedies for pets zumalka.com/Providing optimized solutions for shipping costs busterfetcher.com/en/Follow Suzie Cyrenne linkedin.com/in/suzie-cyrenne/Listen to Women Powering Ecommerce podcast youtube.com/channel/UC0usS1mUnpBZH5hApECG9BgSchedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!