Learnings From the We<3NYC Campaign w/ Maryam Banikarim, MaryamB & NYCNext

As a longtime New Yorker, Maryam Banikarim has gravitated to her natural born role as a community builder.Most recently, after co-founding NYCNext during the pandemic, and following a long career as CMO of some iconic and emerging brands such as Hyatt, Gannett and Nextdoor, Banikarim’s efforts to re-imagine the iconic We&lt;3NYC logo, part of a launch of a campaign to encourage New Yorkers to take action to better the city, didn’t go unnoticed, to say the least.Tune into this episode of Marketing Vanguard to learn more about more of her lessons from the We&lt;3NYC campaign launch, what’s next, and the college course that changed Maryam’s life. Hosted on Acast. See acast.com/privacy for more information.