Left&Right Brain

Adele Sweetwood explores the connection between data, creativity, and marketing success. Topics covered include: What You Can Learn From Adele's book the "Analytical Marketer: How to Transform Your Marketing Organization." How to use data to shape your company's marketing strategy. Why having a Ph.D. isn't necessary for becoming a data scientist. Why "orchestrators" and "analytical marketers" make great company leaders. As I mentioned in the show, if you're enjoying the B2B Revealed show, I'd love it if you would leave a nice review here.