Legacy in Motion: Sonesta’s Playbook for the Modern Sports Traveler

Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.Hospitality meets high performance in this episode!Today, we'll explore how Sonesta is leveraging nearly 90 years of hospitality history to redefine the sports travel experience. Hank Pivarnik, Sonesta's Global Account Director for Sports will lead us on a deep dive into the Sonesta MVP program and the Sonesta Sports Certified initiative, which are designed to provide specialized support, better value, and an 'athlete-first' mentality across their locations.You’ll learn:The MVP Program: How individual sports travelers can access exclusive rates and benefits tailored to their training and competition schedules.The Certification Standards: What it means for a hotel to be truly 'Sports Certified' and how that impacts team and individual logistics.A Legacy of Service: How a brand with 90 years of experience stays agile in the rapidly growing sports tourism market.2026 Goals: A preview of how Sonesta is preparing to host the next wave of athletes and fans with memorable, high-touch experiences.