Legal Marketing: Balancing Tradition and Innovation

Episode 28In this episode of the Circle of Trust Podcast hosted by law firm CMO Keith Dyer, guest Paul Kinne, a partner at Gingras, Thomsen & Wachs Law Firm in Madison, Wisconsin, discusses the intricacies of growing a law firm.They cover an array of topics, including the firm's practice areas, which focus on personal injury and civil rights cases, and the challenges of marketing and case intake. Paul highlights their firm's commitment to personal attention and willingness to go to trial, which sets them apart from other firms. They talk about effective marketing strategies such as leveraging social media, SEO, and billboards, and the ongoing challenge of accurately measuring ROI on TV advertising.Paul also shares his desire to grow the firm gradually over the next decade, emphasizing the importance of maintaining the firm's values and ensuring its future success. The episode wraps up with discussions on improving intake processes and exploring new marketing tactics such as email newsletters.