Leo Burnett Detroit Reveals Cadillac’s Super Bowl XL Campaign

Co-host Brad Forsythe interviews Tor Myhren, Executive Vice President at Leo Burnett Detroit. As executive creative director and executive vice president, Tor Myhren oversees all creative development for the agency and its clients. Tor is specifically responsible for creative management on the General Motors business, including the Pontiac, Cadillac and GM Service Parts Operations (SPO) accounts. One of the fastest rising young creative executives in the industry, Tor is helping take the agency’s creative product on GM to an exciting new level. He has been instrumental in ongoing brand reinvention, and has spearheaded some of the agency’s most innovative marketing over the past year for this revitalized brand. Prior to joining Leo Burnett Worldwide in 2004, Tor was a creative director on Infiniti at TBWA/Chiat/Day in Los Angeles. When Tor left, Infiniti had become the fastest growing luxury car brand in the United States. Tor also served as associate creative director at Wongdoody in Los Angeles, where his accounts included Adidas, Virgin Records, MGM and the Los Angeles Dodgers. For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative two-hour discussion.