Leslie White: Nerding Out on Digital Marketing

In this episode of Cogcast, special guest host Hannah Porritt interviews Leslie White, senior director, marketing and global head of digital channel performance and strategy at Aon. Sharing lessons learned from her self-proclaimed roots as a nerd and her beginnings “reverse engineering websites, Leslie shares invaluable lessons from experience – with includes affiliate marketing, Google Ads, CRMs, and now LinkedIn. Leslie and Hannah have a great time nerding out on what success with digital marketing looks like, how the landscape of LinkedIn is shifting, and what metrics matter.