Lessons From 3 Years of Podcast Marketing Trends

from PodCraft by Alitu: Honing the Craft of Podcasting · host The Podcast Host

What can three years of data really tell us about how podcasts grow? In this episode, Jeremy Enns from the Podcast Marketing Academy unpacks the latest Podcast Marketing Trends report, exploring why growth is slowing for big shows but accelerating for independents, the growing role of video in podcasting, and whether social media really moves the needle. The discussion also covers the pull of algorithms, the power of strong show concepts, and how newsletters fit into a sustainable growth strategy. If you want clear insights on what actually works in podcast marketing today, this is the conversation to hear.Also MentionedThe RACE Framework: How to grow a podcast WITHOUT social mediaAlitu: The ultimate podcast maker softwarePodcraft Pointers: Weekly podcasting tips, tools, and resources

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This episode was published on August 22, 2025.

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