Lessons from Losing: Chikay Lo, Lo Digital

How do you know when it's worth standing your ground, even when everyone else disagrees?In this episode of Lessons from Losing, Chikay Lo, founder of Lo Digital, shares the setbacks, sleepless nights and defining moments that shaped her journey from launching a one-person consultancy to building one of the affiliate industry's most respected boutique agencies.From losing clients overnight and questioning whether the business would survive, to learning when to say no, trust her instincts and challenge long-held assumptions about affiliate marketing, Chikay reflects on the resilience, conviction and tenacity required to build a business on her own terms.Lessons from Losing is an interview series from Awin, where we sit down with founders and business leaders to uncover the slip-ups, setbacks and struggles behind their success.If you enjoyed this episode, subscribe to Awin's YouTube channel for more episodes of Lessons from Losing, founder stories and expert insights from across the world of digital marketing.#GetAWinWithAwin