Awin-Win Marketing Podcast

How do you build something designed to serve an entire industry?In this episode of Lessons from Losing, Kevin Edwards, founder and director of the Affiliate & Partner Marketing Association (APMA), reflects on the experience of launching a not-for-profit trade body designed to give the affiliate and partner marketing industry a stronger collective voice.From dealing with membership churn and deciding where to focus limited resources, to learning when to abandon ideas that simply aren't working, Kevin discusses the uncertainty that comes with becoming a founder - and why starting something new can often feel like you're making it up as you go along.He also explains why surrounding yourself with people you trust is invaluable when you don't have all the answers, why every day as a founder is a school day, and the importance of knowing your own worth and valuing your expertise accordingly.Lessons from Losing is an interview series from Awin, where we sit down with founders and business leaders to uncover the slip-ups, setbacks and struggles behind their success.If you enjoyed this episode, subscribe to Awin's YouTube channel for more episodes of Lessons from Losing, founder stories and expert insights from across the world of digital marketing.#GetAWinWithAwin

What does it really take to turn a good idea into a lasting business?In this episode of Lessons from Losing, Mike Tomkins, co-founder of TopCashback, looks back on the 21-year journey behind one of the UK's biggest affiliate success stories - and the setbacks and difficult decisions that helped shape it along the way.From an expensive attempt to expand into India to a blocked acquisition of one of TopCashback's biggest competitors, Mike reflects on knowing when to persevere, when to change course, and why entrepreneurs shouldn't always rush to follow the latest trend. Sometimes, he argues, it pays to let your competitors test an idea first.Mike also explains why ethics and fairness have become fundamental to the way TopCashback operates, and why success today is about more than simply growing the business - it's about using that success to make a positive impact.Lessons from Losing is an interview series from Awin, where we sit down with founders and business leaders to uncover the slip-ups, setbacks and struggles behind their success.If you enjoyed this episode, subscribe to Awin's YouTube channel for more episodes of Lessons from Losing, founder stories and expert insights from across the world of digital marketing.#GetAWinWithAwin

What's it really like building a business with your life partner?In this episode of Lessons from Losing, Ray Wright, co-founder and Chief Commercial Officer of uFurnish.com, shares the setbacks, difficult decisions and lessons behind building the UK furniture discovery platform alongside his wife and co-founder, Deirdre.From the hiring mistakes that proved costly in the early days, to seeing a major retail partner suddenly collapse and leave a significant hole in the business, Ray reflects on the realities of startup life, the importance of strong relationships, and why some ideas only reveal their value after they fail the first time.He also discusses the unique dynamic of founding a company as husband and wife, why curiosity is one of the most important qualities for any entrepreneur, and how his definition of winning has evolved from chasing short-term results to building something sustainable for the long term.Lessons from Losing is an interview series from Awin, where we sit down with founders and business leaders to uncover the slip-ups, setbacks and struggles behind their success.If you enjoyed this episode, subscribe to Awin's YouTube channel for more episodes of Lessons from Losing, founder stories and expert insights from across the world of digital marketing.#GetAWinWithAwin

What if failure is just another way of finding out what works?In this episode of Lessons from Losing, Ciaron Dunne, co-founder of Genie Ventures, reflects on more than two decades of building businesses - including plenty of ideas that didn't quite go according to plan.From seeing Google wipe out years of hard-earned search traffic and launching businesses that never took off, to losing £40,000 on a campaign on the same night his team won two industry awards, Ciaron explains why learning to laugh at failure, keep experimenting and know when to persevere has been fundamental to Genie Ventures' success.Lessons from Losing is an interview series from Awin, where we sit down with founders and business leaders to uncover the slip-ups, setbacks and struggles behind their success.If you enjoyed this episode, subscribe to Awin's YouTube channel for more episodes of Lessons from Losing, founder stories and expert insights from across the world of digital marketing.#GetAWinWithAwin

How does it feel to abandon all you’ve ever known to start something new?In this episode of Lessons from Losing, Hannah Wharrier, Co-Founder of Affilifest, explores all the trials and tribulations of going it alone in pursuit of something bigger. Hannah’s brave decision to step away from a director position at one of the UK’s biggest event companies to build Affilifest from the ground up made for a perfect conversion. Along the way, from Snoop Dogg contracting COVID to failed international expansions, her lessons have shaped an incredible career and growth mindset.  Lessons from Losing is an interview series from Awin, where we sit down with founders and business leaders to uncover the slip-ups, setbacks and struggles behind their success.If you enjoyed this episode, subscribe to Awin's YouTube channel for more episodes of Lessons from Losing, founder stories and expert insights from across the world of digital marketing.#GetAWinWithAwin

How do you know when it's worth standing your ground, even when everyone else disagrees?In this episode of Lessons from Losing, Chikay Lo, founder of Lo Digital, shares the setbacks, sleepless nights and defining moments that shaped her journey from launching a one-person consultancy to building one of the affiliate industry's most respected boutique agencies.From losing clients overnight and questioning whether the business would survive, to learning when to say no, trust her instincts and challenge long-held assumptions about affiliate marketing, Chikay reflects on the resilience, conviction and tenacity required to build a business on her own terms.Lessons from Losing is an interview series from Awin, where we sit down with founders and business leaders to uncover the slip-ups, setbacks and struggles behind their success.If you enjoyed this episode, subscribe to Awin's YouTube channel for more episodes of Lessons from Losing, founder stories and expert insights from across the world of digital marketing.#GetAWinWithAwin

How do you turn the financial pressures of parenthood into a successful business?In this episode of Lessons from Losing, sisters Olivia and Tanyka Davson, co-founders of Cubbi, share the personal experiences, setbacks and defining moments that inspired them to launch a platform helping new and expecting parents save money.From the financial realities of maternity leave to successfully pitching the business on BBC's Dragon's Den, Olivia and Tanyka reflect on the challenges of building a startup while raising a young family, the resilience required to keep going, and why hearing "no" hundreds of times was simply part of the journey.Lessons from Losing is an interview series from Awin, where we sit down with founders and business leaders to uncover the slip-ups, setbacks and struggles behind their success.If you enjoyed this episode, subscribe to Awin's YouTube channel for more episodes of Lessons from Losing, founder stories and expert insights from across the world of digital marketing.#GetAWinWithAwin

What does it really take to build a successful business?In the first episode of Lessons from Losing, George Sullivan, Founder & CEO of The Sole Supplier, shares the setbacks, difficult decisions and defining moments that shaped his journey from a passion project into the UK's leading sneaker and streetwear platforms.George reflects on the challenges of scaling a business, the mistakes that taught him the most, and why sometimes losing is exactly what prepares you to win.Lessons from Losing is a new interview series from Awin, where we sit down with founders and business leaders to uncover the slip-ups, setbacks and struggles behind their success.If you enjoyed this episode, subscribe to Awin's YouTube channel for new episodes, founder stories and expert insights from across the world of digital marketing.#GetAWinWithAwin

In celebration of the new Awin Power 100, our index of the 100 most innovative partners on our platform, we caught up with some of the class of 2026 at ThinkTank Americas. Visit awin.com/power-100 for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

Discover an affiliate marketing technology partnership boosting ecommerce performance with Upsellit and eAccountable insights. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

SEO guru Lily Ray joins eMarketer’s Max Willens to discuss the current implications of AI and LLMs for affiliate marketers. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

Learn how Awin protects influencer and creator contributions with Soft Click, allowing you to reward partners up and down the funnel. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

Premium sportswear brand Under Armour join us for a special live podcast interview to reveal how they fuse influencer and affiliate marketing together. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

Unlock the power of affiliate app tracking with Awin. Learn how to drive app growth and improve conversions in our latest episode. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

Furniture comparison platform ufurnish.com and affiliate data solution wecantrack join us in the studio to explore how better data and attribution can unlock stronger publisher performance. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

Rob and Rach are back in the studio to cover Day 2 of ThinkTank Americas 2026. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

Discover how Awin’s Commission by Assist helps brands reward content partners for their true impact across the funnel and drive long-term performance. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

Rob and Rach go over their highlights from Day 1's keynote speakers. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

Welcome to the first episode of our ThinkTank 2026 coverage! Rob and Lisa preview this year's special speakers and sessions, then look back on last year's ThinkTank Global in sunny Portugal. Visit awin.com/podcasts for additional details. Click here to listen to last year's ThinkTank Rewind episodes featuring interviews with all our guest speakers: Scott Galloway & Lily Ray: https://open.spotify.com/episode/4twRh895NJh0X8daItCFmK Dr. Karen Nelson-Field & Rory Sutherland: https://open.spotify.com/episode/6eufnR0HPWV2FOzOGeuTG0  Awin CEO Adam Ross and CCO David Lloyd: https://open.spotify.com/episode/60nrv1ySyq1hVcCDB0zcGf Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

Awin-Win Marketing Podcast is in Chicago for ThinkTank Americas 2026! Tune in for your daily dose of affiliate marketing insights, straight from the conference floor. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

Learn how mobile attribution is transforming Wowcher's sales strategy with Button's expertise in tracking affiliate app performance. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

With the majority of marketers struggling to demonstrate ROI from influencer marketing, we spotlight an instant solution on the Awin platform. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

Subscription-based recipe box service SimplyCook and eCommerce solutions provider THG Ingenuity talk about their winning brand partnership. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

In this episode of Awin’s new podcast series, The Performance Marketer’s Toolkit, we explore the ease of commissioning your partners to drive sales of specific products through our Commission Flexibility tool. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

APMA and Revving unpack the challenges of affiliate payments, exploring how smarter financing and industry standards can improve partner performance. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

In the first episode of Awin's new series, see how activating strategic tech partners via the Awin MasterTag can improve your customer experience and drive more conversions. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

Tune in this Thursday for the first episode of season 3. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

Experts from eMarketer and performance marketing agency Xpose360 share their affiliate marketing forecasts for the year ahead. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

Guests from eMarketer and the Affiliate and Partner Marketing Association discuss the trends shaping the affiliate industry in 2026. Visit awin.com/podcasts for additional details.Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

See how The Bottle Club partnered with agency RevWise to revive a stagnant affiliate program through strategy, platform upgrades and optimisation. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

Tune in to hear how the ethical haircare brand deployed Envolve's Virtual Shopping Assistant to boost its customer experiences on-site. Visit awin.com/podcasts for additional details.Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

We close out with Awin CEO Adam Ross and CCO David Lloyd on the past, present and future of affiliate marketing. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

Dr. Karen Nelson-Field and Rory Sutherland unpack how attention, emotion and behavior shape better strategy. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

Scott Galloway and Lily Ray joined us post-keynote to break down what AI means for marketing, media and beyond. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

Tune in for a glimpse behind the scenes of how a major UK beauty retailer uses influencer partnerships to support its marketing goals. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

Uncover how this men’s suitwear brand, its agency partner, and the editorial site teamed up to strategically use long-form content to engage a niche audience. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

Listen in for Sam and Rob's top takeaways from Day 2 as ThinkTank 2025 draws to a close. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

Tune in to hear how the first day went and highlights from some of our conversations on the ground. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

Sam and Rob preview the conference and highlight some special things to look out for during the event. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

Awin-Win Marketing Podcast is in Portugal for ThinkTank 2025! Tune in for our special mini-series. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

Learn how the OPM agency used this tech partner's tracking solution to audit client setups and ensure effective measurement of all affiliate activity. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

Discover how the brand revitalised its partnership with this rewards platform through targeted marketing strategies that drove deeper customer engagement. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

Where are the growth opportunities for affiliate marketers in 2025? What will be the biggest hurdles? Our experts share their predictions for the months ahead. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

What’s set to shake up the affiliate and partner marketing industry in 2025? Our selection of experts drop in their own predictions for the year.  Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

Break down the right balance between earned and paid media with these public relations experts. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

Discover how Wild's 'gift with purchase' strategy boosted sales and revenue in our latest podcast episode. Tune in for insights from industry experts. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

In this special live episode, discover how these industry leaders are successfully collaborating with some of the world's largest sports celebrities. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

Hear how AI-powered tech partner Increasingly is growing average basket values for  online pet supplier VioVet. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

Explore how this leading home decor retailer is using the influencer management platform to get C-Suite buy in. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu

Learn how affiliate tech partner SaleCycle has helped Vodafone and VOXI reduce basket abandonment rates via their intelligent remarketing campaigns. Visit awin.com/podcasts for more information.Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu