Lessons from Losing: George Sullivan

What does it really take to build a successful business?In the first episode of Lessons from Losing, George Sullivan, Founder & CEO of The Sole Supplier, shares the setbacks, difficult decisions and defining moments that shaped his journey from a passion project into the UK's leading sneaker and streetwear platforms.George reflects on the challenges of scaling a business, the mistakes that taught him the most, and why sometimes losing is exactly what prepares you to win.Lessons from Losing is a new interview series from Awin, where we sit down with founders and business leaders to uncover the slip-ups, setbacks and struggles behind their success.If you enjoyed this episode, subscribe to Awin's YouTube channel for new episodes, founder stories and expert insights from across the world of digital marketing.#GetAWinWithAwin