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Lessons from Nike’s Challenges: What B2B Marketers Can Learn About Revitalizing Mature Products episode artwork

EPISODE · Nov 21, 2024 · 17 MIN

Lessons from Nike’s Challenges: What B2B Marketers Can Learn About Revitalizing Mature Products

from The Accidental Marketer Podcast · host Impact Planning Group

Nike’s recent challenges underscore a truth all brands face: staying relevant in a competitive market isn’t easy. As B2B marketers, there’s a lot we can learn from the steps—and missteps—of a company like Nike, particularly when it comes to maintaining distribution partnerships, staying tuned to customer needs, and embracing strategic agility. Tom, Mary and Sean discuss these lessons learned in this podcast.

What this episode covers

Nike’s recent challenges underscore a truth all brands face: staying relevant in a competitive market isn’t easy. As B2B marketers, there’s a lot we can learn from the steps—and missteps—of a company like Nike, particularly when it comes to maintaining distribution partnerships, staying tuned to customer needs, and embracing strategic agility. Tom, Mary and Sean discuss these lessons learned in this podcast.

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Lessons from Nike’s Challenges: What B2B Marketers Can Learn About Revitalizing Mature Products

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How long is this episode of The Accidental Marketer Podcast?

This episode is 17 minutes long.

When was this The Accidental Marketer Podcast episode published?

This episode was published on November 21, 2024.

What is this episode about?

Nike’s recent challenges underscore a truth all brands face: staying relevant in a competitive market isn’t easy. As B2B marketers, there’s a lot we can learn from the steps—and missteps—of a company like Nike, particularly when it comes to...

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