EPISODE · Jan 21, 2025 · 44 MIN
Lessons from the BrandArc Rebrand - with Laura Baddish and Chris Edmunds
from The MHW Mark Podcast
There's some exciting news afoot at MHW - the program formerly known as Concept-to-Commercialization has undergone a complete rebrand, and program Head Ian Perez, along with Project Manager Michelle Johnson aka MJ join host Jimmy Moreland to dive into the creative and logistical processes of creating BrandArc.Returning guests Laura Baddish, founder of The Baddish Group, and Chris Edmunds of United Creatives chat about their roles in the rebrand, and how individual alcohol brands can apply the same thinking and strategies to their own brands.Want to see the new BrandArc logo before the big marketing push? Pay a visit to Ian's LinkedIn and check out that banner!See the BrandArc services page: WebsiteFind out more about The Baddish Group: Website More info about United Creatives: Website | InstagramMore info about MHW at https://www.mhwltd.com/Follow us! LinkedIn | Instagram
What this episode covers
There's some exciting news afoot at MHW - the program formerly known as Concept-to-Commercialization has undergone a complete rebrand, and program Head Ian Perez, along with Project Manager Michelle Johnson aka MJ join host Jimmy Moreland to dive into the creative and logistical processes of creating BrandArc. Returning guests Laura Baddish, founder of The Baddish Group, and Chris Edmunds of United Creatives chat about their roles in the rebrand, and how individual alcohol brands can apply t...
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Lessons from the BrandArc Rebrand - with Laura Baddish and Chris Edmunds
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