Lessons from the NFL's Greatest Coach
from Brand Champions Hosted by Jeff Rosenblum and Jordan Berg
How do challenger brands win? In today's episode of Brand Champions, Jeff discusses leadership and strategy lessons from the late, great Bill Walsh. Walsh was a legendary NFL coach. He helped the 49ers win five Super Bowls and wrote an incredible book on leadership, "The Score Takes Care of Itself." Three great lessons from Bill: - Create a standard of excellence: Excellence is achievable if you seek perfection in every granular aspect of a business. -Put the ball where the other team isn't: Look for the moments that are important to your audience, but that your competition isn't leveraging. -Have patience for exponential curves: Building a winning brand often has flat initial results. It requires patience and persistence to get to the vertical part of the curve.
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