Lessons learned from growing Three Agencies

In this GYDA Talks, Robert, talks to Greg Gifford of Search Lab Digital. Greg is an experienced Local SEO consultant specializing in the automotive industry. An experienced conference speaker, his movie-themed slide decks are always audience favorites.Rob and Greg discuss:COO vs CEO - ideas vs making it happenWork ON or IN the agencyLessonsDocumented processes (track time for selling time) - efficiency leads to profitability… so we must avoid screw-ups… or lose clients/team - so reduce the bumps in the roadDo client work for too longDependent on referrals - get a sales team or processHR LeaderNo business educationUse Culture IndexCustomer Service Rapport: Kaizan.aiService is easy but business growth is hardDon’t be scared to let go and let others do the work