Lessons - What Happens When CEOs Stop Chasing Revenue ($100M Founder) | Melissa Urban - CEO of Whole30

from Success Story with Scott D. Clary · host Success Story Media

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory In this "Lessons" episode, Melissa Urban, CEO and co-founder of Whole30, explores what happens when leaders stop chasing revenue and start building from purpose. She shares how genuine human connection can transform leadership, why comparing yourself to competitors limits growth, and how self-awareness builds trust across teams. Melissa also discusses how loyalty and integrity shape her hiring philosophy, and why community—not profit—has always been at the center of Whole30’s success. Through her reflections, she reveals how stepping back, staying grounded, and leading with empathy can help founders create brands that truly endure. ➡️ Show Links https://successstorypodcast.com YouTube: https://youtu.be/ndKRBXk9-jw Apple: https://podcasts.apple.com/us/podcast/melissa-urban-co-founder-ceo-of-the-whole30/id1484783544 Spotify: https://open.spotify.com/episode/7hqwTNunf5E3VV44gRoVg5 ➡️ Watch the Podcast on YouTube https://www.youtube.com/c/scottdclary

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This episode is 13 minutes long.

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This episode was published on November 10, 2025.

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